Adoption

Hasan, Md. Rajibul, Lowe, Ben and Rahman, Mizan (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal, 20 (2). pp. 147-157. ISSN 1352-2752

Advertising

UNSPECIFIED (2017) Retoryka wizualna w reklamie. Współczesne strategie komunikacji marketingowej w kontekście retoryki starożytnej. In: Kwiatkowska, Anita and Sztyber, Marlena, (eds.) Retoryka w praktyce medialnej. Warszawa: Wydawnictwo Uniwersytetu Warszawskiego, pp. 179-184. ISBN 978-83-945766-0-8

Boulton, Andrew (2021) Copywriting Is: 30-or-so Thoughts on Thinking like a Copywriter. Gasp Books. ISBN 1838434305

Holden, John (2001) Epica [Photographic images]. In: Epica: Europe's best advertising. AVA. ISBN 2884790004

Horberry, Roger and Lingwood, Gyles (2014) Four steps to copy heaven. YCN website . ISSN .

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

Lingwood, Gyles and Shaw, Mark (2022) *Copywriting – Successful writing for design, advertising and marketing, 3rd edition. Laurence King Publishing, London, UK. ISBN 1529420245, 9781529420241

Attitudes

Ali, Mahmoud, Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

Behavioural responses

Ali, Mahmoud, Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

Bildungsroman

Crossley, Alice (2011) Bildung by Numbers: Serialisation, Readership, and Narrative Form in W.M. Thackeray's Pendennis Novels. Victorians: A Journal of Culture and Literature, 120 . pp. 51-65. ISSN 0042-5192

Bottom of the pyramid

Hasan, Md. Rajibul, Lowe, Ben and Rahman, Mizan (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal, 20 (2). pp. 147-157. ISSN 1352-2752

Branding

Ardley, Barry, Craig, Calista, Hunt, Abi and May, Claire (2022) Product Endorsements on Instagram: Consumer Perceptions of Influencer Authenticity. Open Journal of Business and Management, 10 (3). pp. 1196-1214. ISSN 2329-3284

Business advice

Lingwood, Gyles (2022) Ten top tips for creative copywriting. Writers Online .

Business communications

Horberry, Roger and Lingwood, Gyles (2014) Four steps to copy heaven. YCN website . ISSN .

Lingwood, Gyles (2022) Ten top tips for creative copywriting. Writers Online .

Communications

Lingwood, Gyles and Shaw, Mark (2022) *Copywriting – Successful writing for design, advertising and marketing, 3rd edition. Laurence King Publishing, London, UK. ISBN 1529420245, 9781529420241

Consumer behaviour

Ardley, Barry, Craig, Calista, Hunt, Abi and May, Claire (2022) Product Endorsements on Instagram: Consumer Perceptions of Influencer Authenticity. Open Journal of Business and Management, 10 (3). pp. 1196-1214. ISSN 2329-3284

Consumer perceptions

Ardley, Barry, Craig, Calista, Hunt, Abi and May, Claire (2022) Product Endorsements on Instagram: Consumer Perceptions of Influencer Authenticity. Open Journal of Business and Management, 10 (3). pp. 1196-1214. ISSN 2329-3284

Copywriting

Boulton, Andrew (2021) Copywriting Is: 30-or-so Thoughts on Thinking like a Copywriter. Gasp Books. ISBN 1838434305

Horberry, Roger and Lingwood, Gyles (2014) Who killed long copy? Brand Republic website .

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

Lingwood, Gyles (2021) Copywriting – the next generation. In: CopyCon21 - the international copywriting conference, 8th October 2021, Online.

Lingwood, Gyles (2022) Ten top tips for creative copywriting. Writers Online .

Corporate branding

Horberry, Roger and Lingwood, Gyles (2014) Reasons to be cheerful. The Click Design website . ISSN .

Creative Writing

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

Creative industries

Boulton, Andrew (2021) Copywriting Is: 30-or-so Thoughts on Thinking like a Copywriter. Gasp Books. ISBN 1838434305

Lingwood, Gyles (2021) Copywriting – the next generation. In: CopyCon21 - the international copywriting conference, 8th October 2021, Online.

Creative writing

Boulton, Andrew (2021) Copywriting Is: 30-or-so Thoughts on Thinking like a Copywriter. Gasp Books. ISBN 1838434305

Lingwood, Gyles (2022) Ten top tips for creative copywriting. Writers Online .

Creativity

Boulton, Andrew (2021) Copywriting Is: 30-or-so Thoughts on Thinking like a Copywriter. Gasp Books. ISBN 1838434305

Lingwood, Gyles (2021) Copywriting – the next generation. In: CopyCon21 - the international copywriting conference, 8th October 2021, Online.

Design

Lingwood, Gyles (2022) Ten top tips for creative copywriting. Writers Online .

Designers

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

Diversity

Lingwood, Gyles (2021) Copywriting – the next generation. In: CopyCon21 - the international copywriting conference, 8th October 2021, Online.

E-mail advertising

Ali, Mahmoud, Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

Emerging market

Hasan, Md. Rajibul, Lowe, Ben and Rahman, Mizan (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal, 20 (2). pp. 147-157. ISSN 1352-2752

Gender

Ali, Mahmoud, Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

Graphic design

Lingwood, Gyles and Shaw, Mark (2022) *Copywriting – Successful writing for design, advertising and marketing, 3rd edition. Laurence King Publishing, London, UK. ISBN 1529420245, 9781529420241

Influencer

Ardley, Barry, Craig, Calista, Hunt, Abi and May, Claire (2022) Product Endorsements on Instagram: Consumer Perceptions of Influencer Authenticity. Open Journal of Business and Management, 10 (3). pp. 1196-1214. ISSN 2329-3284

Innovation adoption

Hasan, Md. Rajibul, Lowe, Ben and Rahman, Mizan (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal, 20 (2). pp. 147-157. ISSN 1352-2752

Internet users

Ali, Mahmoud, Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

JCNotOpen

Dennis, Charles, Brakus, J. Joško, Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers' behavior: the role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963

Horberry, Roger and Lingwood, Gyles (2014) Who killed long copy? Brand Republic website .

JCOpen

Horberry, Roger and Lingwood, Gyles (2014) Reasons to be cheerful. The Click Design website . ISSN .

Horberry, Roger and Lingwood, Gyles (2014) A catalogue of swindles and perversions: what George Orwell can teach copywriters today. The Agency Post .

Low-literacy

Hasan, Md. Rajibul, Lowe, Ben and Rahman, Mizan (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal, 20 (2). pp. 147-157. ISSN 1352-2752

Marketing

Boulton, Andrew (2021) Copywriting Is: 30-or-so Thoughts on Thinking like a Copywriter. Gasp Books. ISBN 1838434305

Lingwood, Gyles (2022) Ten top tips for creative copywriting. Writers Online .

Lingwood, Gyles and Shaw, Mark (2022) *Copywriting – Successful writing for design, advertising and marketing, 3rd edition. Laurence King Publishing, London, UK. ISBN 1529420245, 9781529420241

Middle East

Ali, Mahmoud, Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

New product

Hasan, Md. Rajibul, Lowe, Ben and Rahman, Mizan (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal, 20 (2). pp. 147-157. ISSN 1352-2752

NotOAChecked

Horberry, Roger and Lingwood, Gyles (2014) Four steps to copy heaven. YCN website . ISSN .

Photographs

Holden, John (2001) Epica [Photographic images]. In: Epica: Europe's best advertising. AVA. ISBN 2884790004

Poor

Hasan, Md. Rajibul, Lowe, Ben and Rahman, Mizan (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal, 20 (2). pp. 147-157. ISSN 1352-2752

Poverty

Hasan, Md. Rajibul, Lowe, Ben and Rahman, Mizan (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal, 20 (2). pp. 147-157. ISSN 1352-2752

Social media

Ardley, Barry, Craig, Calista, Hunt, Abi and May, Claire (2022) Product Endorsements on Instagram: Consumer Perceptions of Influencer Authenticity. Open Journal of Business and Management, 10 (3). pp. 1196-1214. ISSN 2329-3284

Teaching and learning

Lingwood, Gyles (2021) Copywriting – the next generation. In: CopyCon21 - the international copywriting conference, 8th October 2021, Online.

Victorian Novel

Crossley, Alice (2011) Bildung by Numbers: Serialisation, Readership, and Narrative Form in W.M. Thackeray's Pendennis Novels. Victorians: A Journal of Culture and Literature, 120 . pp. 51-65. ISSN 0042-5192

Visual comprehensibility

Hasan, Md. Rajibul, Lowe, Ben and Rahman, Mizan (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal, 20 (2). pp. 147-157. ISSN 1352-2752

Visual cue

Hasan, Md. Rajibul, Lowe, Ben and Rahman, Mizan (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal, 20 (2). pp. 147-157. ISSN 1352-2752

Web site design

Lingwood, Gyles and Shaw, Mark (2022) *Copywriting – Successful writing for design, advertising and marketing, 3rd edition. Laurence King Publishing, London, UK. ISBN 1529420245, 9781529420241

William Makepeace Thackeray

Crossley, Alice (2011) Bildung by Numbers: Serialisation, Readership, and Narrative Form in W.M. Thackeray's Pendennis Novels. Victorians: A Journal of Culture and Literature, 120 . pp. 51-65. ISSN 0042-5192

adolescence

Crossley, Alice (2011) Bildung by Numbers: Serialisation, Readership, and Narrative Form in W.M. Thackeray's Pendennis Novels. Victorians: A Journal of Culture and Literature, 120 . pp. 51-65. ISSN 0042-5192

advertisements

Crossley, Alice (2011) Bildung by Numbers: Serialisation, Readership, and Narrative Form in W.M. Thackeray's Pendennis Novels. Victorians: A Journal of Culture and Literature, 120 . pp. 51-65. ISSN 0042-5192

advertising

Horberry, Roger and Lingwood, Gyles (2014) Reasons to be cheerful. The Click Design website . ISSN .

Horberry, Roger and Lingwood, Gyles (2014) Who killed long copy? Brand Republic website .

Horberry, Roger and Lingwood, Gyles (2014) A catalogue of swindles and perversions: what George Orwell can teach copywriters today. The Agency Post .

advertising effectiveness

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

aesthetics of experience

Dennis, Charles, Brakus, J. Joško, Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers' behavior: the role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963

authenticity

Ardley, Barry, Craig, Calista, Hunt, Abi and May, Claire (2022) Product Endorsements on Instagram: Consumer Perceptions of Influencer Authenticity. Open Journal of Business and Management, 10 (3). pp. 1196-1214. ISSN 2329-3284

brand experience

Dennis, Charles, Brakus, J. Joško, Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers' behavior: the role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963

branding

Horberry, Roger and Lingwood, Gyles (2014) Four steps to copy heaven. YCN website . ISSN .

commercial writing

Lingwood, Gyles (2021) Copywriting – the next generation. In: CopyCon21 - the international copywriting conference, 8th October 2021, Online.

communication

Lingwood, Gyles (2021) Copywriting – the next generation. In: CopyCon21 - the international copywriting conference, 8th October 2021, Online.

Lingwood, Gyles (2022) Ten top tips for creative copywriting. Writers Online .

copywriting

Horberry, Roger and Lingwood, Gyles (2014) Four steps to copy heaven. YCN website . ISSN .

Horberry, Roger and Lingwood, Gyles (2014) Reasons to be cheerful. The Click Design website . ISSN .

Horberry, Roger and Lingwood, Gyles (2014) A catalogue of swindles and perversions: what George Orwell can teach copywriters today. The Agency Post .

Lingwood, Gyles and Shaw, Mark (2022) *Copywriting – Successful writing for design, advertising and marketing, 3rd edition. Laurence King Publishing, London, UK. ISBN 1529420245, 9781529420241

design

Horberry, Roger and Lingwood, Gyles (2014) Four steps to copy heaven. YCN website . ISSN .

design studies

Horberry, Roger and Lingwood, Gyles (2014) A catalogue of swindles and perversions: what George Orwell can teach copywriters today. The Agency Post .

digital signage

Dennis, Charles, Brakus, J. Joško, Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers' behavior: the role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963

equality

Lingwood, Gyles (2021) Copywriting – the next generation. In: CopyCon21 - the international copywriting conference, 8th October 2021, Online.

inclusivity

Lingwood, Gyles (2021) Copywriting – the next generation. In: CopyCon21 - the international copywriting conference, 8th October 2021, Online.

marketing communication

UNSPECIFIED (2017) Retoryka wizualna w reklamie. Współczesne strategie komunikacji marketingowej w kontekście retoryki starożytnej. In: Kwiatkowska, Anita and Sztyber, Marlena, (eds.) Retoryka w praktyce medialnej. Warszawa: Wydawnictwo Uniwersytetu Warszawskiego, pp. 179-184. ISBN 978-83-945766-0-8

marketing planning

Lingwood, Gyles and Shaw, Mark (2022) *Copywriting – Successful writing for design, advertising and marketing, 3rd edition. Laurence King Publishing, London, UK. ISBN 1529420245, 9781529420241

marketing practice

Lingwood, Gyles and Shaw, Mark (2022) *Copywriting – Successful writing for design, advertising and marketing, 3rd edition. Laurence King Publishing, London, UK. ISBN 1529420245, 9781529420241

marriage

Crossley, Alice (2011) Bildung by Numbers: Serialisation, Readership, and Narrative Form in W.M. Thackeray's Pendennis Novels. Victorians: A Journal of Culture and Literature, 120 . pp. 51-65. ISSN 0042-5192

media communication

Lingwood, Gyles and Shaw, Mark (2022) *Copywriting – Successful writing for design, advertising and marketing, 3rd edition. Laurence King Publishing, London, UK. ISBN 1529420245, 9781529420241

novel of development

Crossley, Alice (2011) Bildung by Numbers: Serialisation, Readership, and Narrative Form in W.M. Thackeray's Pendennis Novels. Victorians: A Journal of Culture and Literature, 120 . pp. 51-65. ISSN 0042-5192

reader response

Crossley, Alice (2011) Bildung by Numbers: Serialisation, Readership, and Narrative Form in W.M. Thackeray's Pendennis Novels. Victorians: A Journal of Culture and Literature, 120 . pp. 51-65. ISSN 0042-5192

serial fiction

Crossley, Alice (2011) Bildung by Numbers: Serialisation, Readership, and Narrative Form in W.M. Thackeray's Pendennis Novels. Victorians: A Journal of Culture and Literature, 120 . pp. 51-65. ISSN 0042-5192

shopping experience

Dennis, Charles, Brakus, J. Joško, Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers' behavior: the role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963

store atmospherics

Dennis, Charles, Brakus, J. Joško, Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers' behavior: the role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963

visual communication

UNSPECIFIED (2017) Retoryka wizualna w reklamie. Współczesne strategie komunikacji marketingowej w kontekście retoryki starożytnej. In: Kwiatkowska, Anita and Sztyber, Marlena, (eds.) Retoryka w praktyce medialnej. Warszawa: Wydawnictwo Uniwersytetu Warszawskiego, pp. 179-184. ISBN 978-83-945766-0-8

visual rhetoric

UNSPECIFIED (2017) Retoryka wizualna w reklamie. Współczesne strategie komunikacji marketingowej w kontekście retoryki starożytnej. In: Kwiatkowska, Anita and Sztyber, Marlena, (eds.) Retoryka w praktyce medialnej. Warszawa: Wydawnictwo Uniwersytetu Warszawskiego, pp. 179-184. ISBN 978-83-945766-0-8

writing

Boulton, Andrew (2021) Copywriting Is: 30-or-so Thoughts on Thinking like a Copywriter. Gasp Books. ISBN 1838434305

Lingwood, Gyles (2022) Ten top tips for creative copywriting. Writers Online .

Lingwood, Gyles and Shaw, Mark (2022) *Copywriting – Successful writing for design, advertising and marketing, 3rd edition. Laurence King Publishing, London, UK. ISBN 1529420245, 9781529420241