Items where Subject is "N560 Promotion and Advertising"

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Number of items at this level: 111.

Advertising

Holden, John (2001) Brand 20 [Outside of the periphery] and Brand 27 [Stayawake pill]. In: Soon: brands of tomorrow. Laurence King, UK. ISBN 1856692469

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

Lingwood, Gyles (2002) SaBRE. Ministry of Defence, London.

Lingwood, Gyles (2003) Toyota Europe Online brand intranet 'Toyota Brand Central'. Toyota Europe.

Lingwood, Gyles (2003) Unlocking London by tube. Transport for London, London.

Lingwood, Gyles and Shaw, Mark (2022) *Copywriting – Successful writing for design, advertising and marketing, 3rd edition. Laurence King Publishing, London, UK. ISBN 1529420245, 9781529420241

Attitudes

Ali, Mahmoud, Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

Baudrillard

Voase, Richard (2012) Recognition, reputation and response: some critical thoughts on destinations and brands. Journal of Destination Marketing & Management, 1 (1-2). pp. 78-83. ISSN 2212-571X

Behavioural responses

Ali, Mahmoud, Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

Branding

Ardley, Barry, Craig, Calista, Hunt, Abi and May, Claire (2022) Product Endorsements on Instagram: Consumer Perceptions of Influencer Authenticity. Open Journal of Business and Management, 10 (3). pp. 1196-1214. ISSN 2329-3284

Lingwood, Gyles (2003) Toyota Europe Online brand intranet 'Toyota Brand Central'. Toyota Europe.

Lingwood, Gyles (2003) Unlocking London by tube. Transport for London, London.

Business advice

Lingwood, Gyles (2022) Ten top tips for creative copywriting. Writers Online .

Business communications

Lingwood, Gyles (2022) Ten top tips for creative copywriting. Writers Online .

Campaign

Lingwood, Gyles (2002) SaBRE. Ministry of Defence, London.

Carbon labelling

May, Claire and Fearne, Andrew (2017) The rise and fall of carbon labelling: a case study of Tesco’s experience and lessons for corporate social responsibility communication. In: Igls-Forum - System Dynamics and Innovation in Food Networks, 13-17th Feburary 2017, Innsbruck-Igls, Austria.

Chinese domestic brands

Liu, Yu-lun, Karimi, Sahar and Yuen, Tsunwai Wesley (2018) Support your country and buy Chinese brands’ – would Chinese consumers buy it. Journal of Marketing Communications, 26 (2). pp. 130-144. ISSN 1352-7266

Communications

Lingwood, Gyles and Shaw, Mark (2022) *Copywriting – Successful writing for design, advertising and marketing, 3rd edition. Laurence King Publishing, London, UK. ISBN 1529420245, 9781529420241

Concept

Holden, John (2001) Brand 20 [Outside of the periphery] and Brand 27 [Stayawake pill]. In: Soon: brands of tomorrow. Laurence King, UK. ISBN 1856692469

Consumer behaviour

Ardley, Barry, Craig, Calista, Hunt, Abi and May, Claire (2022) Product Endorsements on Instagram: Consumer Perceptions of Influencer Authenticity. Open Journal of Business and Management, 10 (3). pp. 1196-1214. ISSN 2329-3284

Consumer perceptions

Ardley, Barry, Craig, Calista, Hunt, Abi and May, Claire (2022) Product Endorsements on Instagram: Consumer Perceptions of Influencer Authenticity. Open Journal of Business and Management, 10 (3). pp. 1196-1214. ISSN 2329-3284

Copywriting

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

Lingwood, Gyles (2021) Copywriting – the next generation. In: CopyCon21 - the international copywriting conference, 8th October 2021, Online.

Lingwood, Gyles (2022) Ten top tips for creative copywriting. Writers Online .

Corporate social responsibility

May, Claire and Fearne, Andrew (2017) The rise and fall of carbon labelling: a case study of Tesco’s experience and lessons for corporate social responsibility communication. In: Igls-Forum - System Dynamics and Innovation in Food Networks, 13-17th Feburary 2017, Innsbruck-Igls, Austria.

Creative Writing

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

Creative industries

Lingwood, Gyles (2021) Copywriting – the next generation. In: CopyCon21 - the international copywriting conference, 8th October 2021, Online.

Creative writing

Lingwood, Gyles (2022) Ten top tips for creative copywriting. Writers Online .

Creativity

Lingwood, Gyles (2021) Copywriting – the next generation. In: CopyCon21 - the international copywriting conference, 8th October 2021, Online.

Demarketing

Burgin, Shelley and Hardiman, Nigel (2014) Unintended de-marketing manages visitor demand in Greater Blue Mountains World Heritage Area. In: The 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas (MMV), August 20-23, 2014, Tallinn, Estonia.

Hassan, Azizul and Rahman, Mizan (2015) World Heritage Site as a label in branding a place. Journal of Cultural Heritage Management and Sustainable Development, 5 (3). pp. 210-233. ISSN 2044-1266

Design

Lingwood, Gyles (2022) Ten top tips for creative copywriting. Writers Online .

Designers

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

Destination branding

Hassan, Azizul and Rahman, Mizan (2015) World Heritage Site as a label in branding a place. Journal of Cultural Heritage Management and Sustainable Development, 5 (3). pp. 210-233. ISSN 2044-1266

Destination marketing

Burgin, Shelley and Hardiman, Nigel (2014) Maintaining competitive tourism advantage with reference to the Greater Blue Mountains World Heritage Area. In: The 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas (MMV), August 20-23, 2014, Tallinn, Estonia.

Burgin, Shelley and Hardiman, Nigel (2014) Unintended de-marketing manages visitor demand in Greater Blue Mountains World Heritage Area. In: The 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas (MMV), August 20-23, 2014, Tallinn, Estonia.

Direct email marketing

Mahmoud, Ali, Grigoriou, Nicholas and Hack-polay, Dieu (2019) of Research in Interactive Marketing Email is Evil! Behavioural Responses towards Permission based Direct Email Marketing and Gender Differences. Journal of Research in Interactive Marketing, 213 (2). pp. 227-248. ISSN 2040-7122

Diversity

Lingwood, Gyles (2021) Copywriting – the next generation. In: CopyCon21 - the international copywriting conference, 8th October 2021, Online.

E-mail advertising

Ali, Mahmoud, Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

Food and drink

May, Claire and Fearne, Andrew (2017) The rise and fall of carbon labelling: a case study of Tesco’s experience and lessons for corporate social responsibility communication. In: Igls-Forum - System Dynamics and Innovation in Food Networks, 13-17th Feburary 2017, Innsbruck-Igls, Austria.

Gender

Ali, Mahmoud, Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

Mahmoud, Ali, Grigoriou, Nicholas and Hack-polay, Dieu (2019) of Research in Interactive Marketing Email is Evil! Behavioural Responses towards Permission based Direct Email Marketing and Gender Differences. Journal of Research in Interactive Marketing, 213 (2). pp. 227-248. ISSN 2040-7122

Graphic design

Lingwood, Gyles (2003) Toyota Europe Online brand intranet 'Toyota Brand Central'. Toyota Europe.

Lingwood, Gyles (2003) Unlocking London by tube. Transport for London, London.

Lingwood, Gyles and Shaw, Mark (2022) *Copywriting – Successful writing for design, advertising and marketing, 3rd edition. Laurence King Publishing, London, UK. ISBN 1529420245, 9781529420241

Influencer

Ardley, Barry, Craig, Calista, Hunt, Abi and May, Claire (2022) Product Endorsements on Instagram: Consumer Perceptions of Influencer Authenticity. Open Journal of Business and Management, 10 (3). pp. 1196-1214. ISSN 2329-3284

Internet users

Ali, Mahmoud, Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

Maritime Greenwich

Hassan, Azizul and Rahman, Mizan (2015) World Heritage Site as a label in branding a place. Journal of Cultural Heritage Management and Sustainable Development, 5 (3). pp. 210-233. ISSN 2044-1266

Marketing

Lingwood, Gyles (2003) Toyota Europe Online brand intranet 'Toyota Brand Central'. Toyota Europe.

Lingwood, Gyles (2003) Unlocking London by tube. Transport for London, London.

Lingwood, Gyles (2022) Ten top tips for creative copywriting. Writers Online .

Lingwood, Gyles and Shaw, Mark (2022) *Copywriting – Successful writing for design, advertising and marketing, 3rd edition. Laurence King Publishing, London, UK. ISBN 1529420245, 9781529420241

Middle East

Ali, Mahmoud, Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

Mahmoud, Ali, Grigoriou, Nicholas and Hack-polay, Dieu (2019) of Research in Interactive Marketing Email is Evil! Behavioural Responses towards Permission based Direct Email Marketing and Gender Differences. Journal of Research in Interactive Marketing, 213 (2). pp. 227-248. ISSN 2040-7122

National Park

Hardiman, Nigel and Burgin, Shelley (2013) World Heritage Area listing of the Greater Blue Mountains — Did it make a difference to visitation? Tourism Management Perspectives, 6 . pp. 63-64. ISSN 2211-9736

National identity

Liu, Yu-lun, Karimi, Sahar and Yuen, Tsunwai Wesley (2018) Support your country and buy Chinese brands’ – would Chinese consumers buy it. Journal of Marketing Communications, 26 (2). pp. 130-144. ISSN 1352-7266

Natural area management

Hardiman, Nigel and Burgin, Shelley (2013) World Heritage Area listing of the Greater Blue Mountains — Did it make a difference to visitation? Tourism Management Perspectives, 6 . pp. 63-64. ISSN 2211-9736

NotOAChecked

Hassan, Azizul and Rahman, Mizan (2015) World Heritage Site as a label in branding a place. Journal of Cultural Heritage Management and Sustainable Development, 5 (3). pp. 210-233. ISSN 2044-1266

Organic food

Kowalska, A., Wojciechowska-Solis, J., Bieniek, M., Ratajczyk, M. and Manning, L. (2023) Declared non-buyers of organic food: A study of young British and Polish consumer profiles. Ekonomista . ISSN 2299-6184

Permission-based direct email marketing

Mahmoud, Ali, Grigoriou, Nicholas and Hack-polay, Dieu (2019) of Research in Interactive Marketing Email is Evil! Behavioural Responses towards Permission based Direct Email Marketing and Gender Differences. Journal of Research in Interactive Marketing, 213 (2). pp. 227-248. ISSN 2040-7122

Photographs

Holden, John (2001) Brand 20 [Outside of the periphery] and Brand 27 [Stayawake pill]. In: Soon: brands of tomorrow. Laurence King, UK. ISBN 1856692469

SMEs

Gray, David, Davies, Frank and Blanchard, Kevin (2004) Does use of public relations promote a higher growth rate in small firms?: The case of Lincolnshire. Corporate Communications: An International Journal, 9 (4). pp. 294-301. ISSN 1356-3289

Scotland

Voase, Richard (2012) Recognition, reputation and response: some critical thoughts on destinations and brands. Journal of Destination Marketing & Management, 1 (1-2). pp. 78-83. ISSN 2212-571X

Social marketing

May, Claire and Fearne, Andrew (2017) The rise and fall of carbon labelling: a case study of Tesco’s experience and lessons for corporate social responsibility communication. In: Igls-Forum - System Dynamics and Innovation in Food Networks, 13-17th Feburary 2017, Innsbruck-Igls, Austria.

Social media

Ardley, Barry, Craig, Calista, Hunt, Abi and May, Claire (2022) Product Endorsements on Instagram: Consumer Perceptions of Influencer Authenticity. Open Journal of Business and Management, 10 (3). pp. 1196-1214. ISSN 2329-3284

Berraies, Sarra and Ben Rejeb, Wajdi (2023) Effect of social media fashion influencers’ authenticity on brand loyalty : mediating role of brand trust. In: International Marketing Trends Conference, 19-21 January 2023, Paris.

Sustainability

Hassan, Azizul and Rahman, Mizan (2015) World Heritage Site as a label in branding a place. Journal of Cultural Heritage Management and Sustainable Development, 5 (3). pp. 210-233. ISSN 2044-1266

Teaching and learning

Lingwood, Gyles (2021) Copywriting – the next generation. In: CopyCon21 - the international copywriting conference, 8th October 2021, Online.

Tourism demand management

Burgin, Shelley and Hardiman, Nigel (2014) Unintended de-marketing manages visitor demand in Greater Blue Mountains World Heritage Area. In: The 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas (MMV), August 20-23, 2014, Tallinn, Estonia.

Tourism trends

Hardiman, Nigel and Burgin, Shelley (2013) World Heritage Area listing of the Greater Blue Mountains — Did it make a difference to visitation? Tourism Management Perspectives, 6 . pp. 63-64. ISSN 2211-9736

Visitation

Hardiman, Nigel and Burgin, Shelley (2013) World Heritage Area listing of the Greater Blue Mountains — Did it make a difference to visitation? Tourism Management Perspectives, 6 . pp. 63-64. ISSN 2211-9736

Visitior Impact Management

Burgin, Shelley and Hardiman, Nigel (2014) Unintended de-marketing manages visitor demand in Greater Blue Mountains World Heritage Area. In: The 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas (MMV), August 20-23, 2014, Tallinn, Estonia.

Web site design

Lingwood, Gyles and Shaw, Mark (2022) *Copywriting – Successful writing for design, advertising and marketing, 3rd edition. Laurence King Publishing, London, UK. ISBN 1529420245, 9781529420241

World Heritage Area

Burgin, Shelley and Hardiman, Nigel (2014) Maintaining competitive tourism advantage with reference to the Greater Blue Mountains World Heritage Area. In: The 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas (MMV), August 20-23, 2014, Tallinn, Estonia.

Burgin, Shelley and Hardiman, Nigel (2014) Unintended de-marketing manages visitor demand in Greater Blue Mountains World Heritage Area. In: The 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas (MMV), August 20-23, 2014, Tallinn, Estonia.

Hardiman, Nigel and Burgin, Shelley (2013) World Heritage Area listing of the Greater Blue Mountains — Did it make a difference to visitation? Tourism Management Perspectives, 6 . pp. 63-64. ISSN 2211-9736

World Heritage Site

Hassan, Azizul and Rahman, Mizan (2015) World Heritage Site as a label in branding a place. Journal of Cultural Heritage Management and Sustainable Development, 5 (3). pp. 210-233. ISSN 2044-1266

actual purchase

Liu, Yu-lun, Karimi, Sahar and Yuen, Tsunwai Wesley (2018) Support your country and buy Chinese brands’ – would Chinese consumers buy it. Journal of Marketing Communications, 26 (2). pp. 130-144. ISSN 1352-7266

advertising

Liu, Yu-lun, Karimi, Sahar and Yuen, Tsunwai Wesley (2018) Support your country and buy Chinese brands’ – would Chinese consumers buy it. Journal of Marketing Communications, 26 (2). pp. 130-144. ISSN 1352-7266

advertising effectiveness

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

Rahman, Mizan (2014) Advertising to bottom of the pyramid consumers: descriptive analysis of CSR advertising. Review of Enterprise and Management Studies, 1 (2). pp. 63-69.

authenticity

Ardley, Barry, Craig, Calista, Hunt, Abi and May, Claire (2022) Product Endorsements on Instagram: Consumer Perceptions of Influencer Authenticity. Open Journal of Business and Management, 10 (3). pp. 1196-1214. ISSN 2329-3284

bottom of the pyramid

Rahman, Mizan (2014) Advertising to bottom of the pyramid consumers: descriptive analysis of CSR advertising. Review of Enterprise and Management Studies, 1 (2). pp. 63-69.

brand-loyalty

Berraies, Sarra and Ben Rejeb, Wajdi (2023) Effect of social media fashion influencers’ authenticity on brand loyalty : mediating role of brand trust. In: International Marketing Trends Conference, 19-21 January 2023, Paris.

commercial writing

Lingwood, Gyles (2021) Copywriting – the next generation. In: CopyCon21 - the international copywriting conference, 8th October 2021, Online.

communication

Lingwood, Gyles (2021) Copywriting – the next generation. In: CopyCon21 - the international copywriting conference, 8th October 2021, Online.

Lingwood, Gyles (2022) Ten top tips for creative copywriting. Writers Online .

consumer behaviour

Burgin, Shelley and Hardiman, Nigel (2010) Ecoaccreditation: win-win for the environment and small business? International Journal of Business Studies, 18 (1). pp. 23-38. ISSN 1320-7156

copywriting

Lingwood, Gyles and Shaw, Mark (2022) *Copywriting – Successful writing for design, advertising and marketing, 3rd edition. Laurence King Publishing, London, UK. ISBN 1529420245, 9781529420241

corporate social responsibiilty

Rahman, Mizan (2014) Advertising to bottom of the pyramid consumers: descriptive analysis of CSR advertising. Review of Enterprise and Management Studies, 1 (2). pp. 63-69.

ecotourism

Burgin, Shelley and Hardiman, Nigel (2010) Ecoaccreditation: win-win for the environment and small business? International Journal of Business Studies, 18 (1). pp. 23-38. ISSN 1320-7156

environmental pel:formance

Burgin, Shelley and Hardiman, Nigel (2010) Ecoaccreditation: win-win for the environment and small business? International Journal of Business Studies, 18 (1). pp. 23-38. ISSN 1320-7156

equality

Lingwood, Gyles (2021) Copywriting – the next generation. In: CopyCon21 - the international copywriting conference, 8th October 2021, Online.

hospitability

Burgin, Shelley and Hardiman, Nigel (2010) Ecoaccreditation: win-win for the environment and small business? International Journal of Business Studies, 18 (1). pp. 23-38. ISSN 1320-7156

ideology

Voase, Richard (2012) Recognition, reputation and response: some critical thoughts on destinations and brands. Journal of Destination Marketing & Management, 1 (1-2). pp. 78-83. ISSN 2212-571X

imagery

Voase, Richard (2012) Recognition, reputation and response: some critical thoughts on destinations and brands. Journal of Destination Marketing & Management, 1 (1-2). pp. 78-83. ISSN 2212-571X

inclusivity

Lingwood, Gyles (2021) Copywriting – the next generation. In: CopyCon21 - the international copywriting conference, 8th October 2021, Online.

marketing planning

Lingwood, Gyles and Shaw, Mark (2022) *Copywriting – Successful writing for design, advertising and marketing, 3rd edition. Laurence King Publishing, London, UK. ISBN 1529420245, 9781529420241

marketing practice

Lingwood, Gyles and Shaw, Mark (2022) *Copywriting – Successful writing for design, advertising and marketing, 3rd edition. Laurence King Publishing, London, UK. ISBN 1529420245, 9781529420241

media communication

Lingwood, Gyles and Shaw, Mark (2022) *Copywriting – Successful writing for design, advertising and marketing, 3rd edition. Laurence King Publishing, London, UK. ISBN 1529420245, 9781529420241

nature tourism

Hardiman, Nigel and Burgin, Shelley (2013) World Heritage Area listing of the Greater Blue Mountains — Did it make a difference to visitation? Tourism Management Perspectives, 6 . pp. 63-64. ISSN 2211-9736

non-buying

Kowalska, A., Wojciechowska-Solis, J., Bieniek, M., Ratajczyk, M. and Manning, L. (2023) Declared non-buyers of organic food: A study of young British and Polish consumer profiles. Ekonomista . ISSN 2299-6184

oaopen

Rahman, Mizan (2014) Advertising to bottom of the pyramid consumers: descriptive analysis of CSR advertising. Review of Enterprise and Management Studies, 1 (2). pp. 63-69.

purchase intention

Liu, Yu-lun, Karimi, Sahar and Yuen, Tsunwai Wesley (2018) Support your country and buy Chinese brands’ – would Chinese consumers buy it. Journal of Marketing Communications, 26 (2). pp. 130-144. ISSN 1352-7266

purchasing

Kowalska, A., Wojciechowska-Solis, J., Bieniek, M., Ratajczyk, M. and Manning, L. (2023) Declared non-buyers of organic food: A study of young British and Polish consumer profiles. Ekonomista . ISSN 2299-6184

symbolic

Voase, Richard (2012) Recognition, reputation and response: some critical thoughts on destinations and brands. Journal of Destination Marketing & Management, 1 (1-2). pp. 78-83. ISSN 2212-571X

tourism

Voase, Richard (2012) Recognition, reputation and response: some critical thoughts on destinations and brands. Journal of Destination Marketing & Management, 1 (1-2). pp. 78-83. ISSN 2212-571X

tourism competitive advantage

Burgin, Shelley and Hardiman, Nigel (2014) Maintaining competitive tourism advantage with reference to the Greater Blue Mountains World Heritage Area. In: The 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas (MMV), August 20-23, 2014, Tallinn, Estonia.

tourism sector

Burgin, Shelley and Hardiman, Nigel (2010) Ecoaccreditation: win-win for the environment and small business? International Journal of Business Studies, 18 (1). pp. 23-38. ISSN 1320-7156

writing

Lingwood, Gyles (2022) Ten top tips for creative copywriting. Writers Online .

Lingwood, Gyles and Shaw, Mark (2022) *Copywriting – Successful writing for design, advertising and marketing, 3rd edition. Laurence King Publishing, London, UK. ISBN 1529420245, 9781529420241

This list was generated on Fri Jun 2 10:03:00 2023 BST.