Items where Subject is "N550 International Marketing"

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Number of items at this level: 24.

A

Agapito, Dora and et, al. (2018) The contribution of external factors to the marketing management of appealing hospitality experiences. In: LIBS Research Showcase, June 13, 2018, University of Lincoln.

Agapito, Dora (2018) The contribution of external factors to the marketing management of appealing hospitality experiences: Testing a framework in a rural tourism context. In: 8th Advances in Hospitality and Tourism Marketing and Management conference, June 25-29, 2018., Bangkok, Thailand.

Ajayi, Oluseyi Moses and Morton, Susan C. (2013) Exploring the enablers of organisational and marketing innovations in SMEs: findings from South-western Nigeria. In: British Academy of Management 2013 Conference, Innovation Track, Managing to Make a Difference, 10-12 September 2013, Aintree Racecourse, Liverpool.

Alajmi, Salman, Dennis, Charles and Altayab, Yasser (2011) The effect of national culture on service provision within Takaful industry: A comparative study in Kuwait and Egypt. Journal of Islamic Marketing, 2 (3). pp. 225-245. ISSN 1759-0833

Alamanos, Eleftherios, Kuznesof, Sharron and Ritson, Christopher (2016) The influence of holidays on wine purchasing behaviour: marketing and tourism insights based on a holiday experience in Greece. International Journal of Tourism Research, 18 (3). pp. 228-235. ISSN 1099-2340

B

Burgin, Shelley and Hardiman, Nigel (2014) Maintaining competitive tourism advantage with reference to the Greater Blue Mountains World Heritage Area. In: The 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas (MMV), August 20-23, 2014, Tallinn, Estonia.

Burgin, Shelley and Hardiman, Nigel (2014) Unintended de-marketing manages visitor demand in Greater Blue Mountains World Heritage Area. In: The 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas (MMV), August 20-23, 2014, Tallinn, Estonia.

D

D’Amico, Federico, Mogre, Riccardo, Clarke, Steve, Lindgreen, Adam and Hingley, Martin (2017) How purchasing and supply management practices affect key success factors: the case of the offshore-wind supply chain. Journal of Business & Industrial Marketing, 32 (2). pp. 218-226. ISSN 0885-8624

F

Floyd, David and Rahman, Mizan (2019) Firms after the financial crisis in the international marketplace. Strategic Change, 28 (5). pp. 319-320. ISSN 1099-1697

H

Hardiman, Nigel and Burgin, Shelley (2013) World Heritage Area listing of the Greater Blue Mountains — Did it make a difference to visitation? Tourism Management Perspectives, 6 . pp. 63-64. ISSN 2211-9736

Hasan, Rajibul, Liu, Yinggang, Kitchen, Philiip, J. and Rahman, Mizan (2019) Exploring consumer mobile payment adoption in the bottom‐of‐the‐pyramid context: A qualitative study. Strategic Change, 28 (5). pp. 345-353. ISSN 1086-1718

Hingley, Martin, Lindgreen, Adam, Angell, Robert, Memery, Juliet and Vanhamme, Joëlle (2016) A stakeholder approach to managing food: local, national and global issues. Food and agricultural marketing . Routledge, Abingdon, Oxon. ISBN 9781472456052

Hingley, Martin, Mikkola, M., Canavari, M. and Asioli, D. (2011) Local and sustainable food supply: the role of European retail co-operatives. International Journal on Food System Dynamics, 2 (4). pp. 340-356. ISSN 1869-6945

Hingley, Martin (2017) Introduction to Special issue of Journal of Business & Industrial Marketing: Contemporary Purchasing Practices. Journal of Business & Industrial Marketing, 32 (2). p. 193. ISSN 0885-8624

I

Igwe, Paul, Akinsola-Obatolu, Abiola Deborah, Nwajiuba, Chinyere Augusta, Egbo, Obiamaka P., Ogunnaike, Olaleke Oluseye and Nwekpa, Kenneth Chukwuma (2021) The Glocalization of Sports: A Study of the Influence of European Football Leagues on the Nigerian Society. European Journal of International Management, 15 (2/3). pp. 247-265. ISSN 1751-6757

L

Lingwood, Gyles (2021) Copywriting – the next generation. In: CopyCon21 - the international copywriting conference, 8th October 2021, Online.

Liu, Yu-lun, Karimi, Sahar and Yuen, Tsunwai Wesley (2018) Support your country and buy Chinese brands’ – would Chinese consumers buy it. Journal of Marketing Communications, 26 (2). pp. 130-144. ISSN 1352-7266

M

Melewar, T. C. and Dennis, Charles (2014) Place marketing and nation branding: 3rd International Colloquium on Place Management, Marketing and Nation Branding [introduction to the special issue]. International Journal of Tourism Research, 18 (3). p. 209. ISSN 1099-2340

Mogre, Riccardo, Lindgreen, Adam and Hingley, Martin (2017) Tracing the evolution of purchasing research: future trends and directions for purchasing practices. Journal of Business & Industrial Marketing, 32 (2). pp. 251-257. ISSN 0885-8624

N

Ness, Mitchell, Oughton, Elizabeth, Ritson, Christopher, Brennan, Mary and Ruto, Eric (2008) Improvement of food quality and safety in the European organic and “low input” supply chain. Project Report. European Commission.

R

Rahman, Mizan, Hasan, Md. Rajibul and Floyd, David (2013) Brand orientation as a strategy that influences the adoption of innovation in the bottom of the pyramid market. Strategic Change, 22 (3/4). pp. 225-239. ISSN 1086-1718

Rahman, Mizan and Rashid, Ahmed T. (2009) Making profit to solve development problems: the case of Telenor AS and the Village Phone Programme in Bangladesh. Journal of Marketing Management, 25 (9-10). pp. 1049-1060. ISSN 0267-257X

Rahman, Mahfuzur, Uddin, Moshfique and Lodorfos, George (2017) Barriers to enter in foreign markets: evidence from SMEs in emerging market. International Marketing Review, 34 (1). pp. 68-86. ISSN 0265-1335

Rahman, Mizan (2014) Advertising to bottom of the pyramid consumers: descriptive analysis of CSR advertising. Review of Enterprise and Management Studies, 1 (2). pp. 63-69.

This list was generated on Wed Oct 4 08:54:12 2023 BST.