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Hasan, Rajibul, Liu, Yinggang, Kitchen, Philiip, J. and Rahman, Mizan (2019) Exploring consumer mobile payment adoption in the bottom‐of‐the‐pyramid context: A qualitative study. Strategic Change, 28 (5). pp. 345-353. ISSN 1086-1718
Hingley, Martin, Lindgreen, Adam, Angell, Robert, Memery, Juliet and Vanhamme, Joëlle (2016) A stakeholder approach to managing food: local, national and global issues. Food and agricultural marketing . Routledge, Abingdon, Oxon. ISBN 9781472456052
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Igwe, Paul, Akinsola-Obatolu, Abiola Deborah, Nwajiuba, Chinyere Augusta, Egbo, Obiamaka P., Ogunnaike, Olaleke Oluseye and Nwekpa, Kenneth Chukwuma (2021) The Glocalization of Sports: A Study of the Influence of European Football Leagues on the Nigerian Society. European Journal of International Management, 15 (2/3). pp. 247-265. ISSN 1751-6757
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Rahman, Mizan, Hasan, Md. Rajibul and Floyd, David (2013) Brand orientation as a strategy that influences the adoption of innovation in the bottom of the pyramid market. Strategic Change, 22 (3/4). pp. 225-239. ISSN 1086-1718
Rahman, Mizan and Rashid, Ahmed T. (2009) Making profit to solve development problems: the case of Telenor AS and the Village Phone Programme in Bangladesh. Journal of Marketing Management, 25 (9-10). pp. 1049-1060. ISSN 0267-257X
Rahman, Mahfuzur, Uddin, Moshfique and Lodorfos, George (2017) Barriers to enter in foreign markets: evidence from SMEs in emerging market. International Marketing Review, 34 (1). pp. 68-86. ISSN 0265-1335
Rahman, Mizan (2014) Advertising to bottom of the pyramid consumers: descriptive analysis of CSR advertising. Review of Enterprise and Management Studies, 1 (2). pp. 63-69.