Article

Chen, Ning (Chris), Dwyer, Larry and Firth, Tracey (2015) Factors influencing Chinese students' behavior in promoting Australia as a destination for Chinese outbound travel. Journal of Travel and Tourism Marketing, 32 (4). pp. 366-381. ISSN 1054-8408

Conference or Workshop contribution

Chen, Ning, Zhao, Qi and Ardley, Barry (2015) The impact of personal connection on customer behaviours (word-of-mouth intention and retention) in service encounters. In: 3rd international conference on contemporary marketing issues, 30th June - 2nd July 2015, Kingston University, UK.