Article

Ardley, Barry, Craig, Calista, Hunt, Abi and May, Claire (2022) Product Endorsements on Instagram: Consumer Perceptions of Influencer Authenticity. Open Journal of Business and Management, 10 (3). pp. 1196-1214. ISSN 2329-3284

Ardley, Barry and May, Claire (2020) Ethical marketer and sustainability: Facing the challenges of overconsumption and the market. Strategic Change, 29 (6). pp. 617-24. ISSN 1086-1718

Hornibrook, Sue, May, Claire and Fearne, Andrew (2015) Sustainable development and the consumer: exploring the role of carbon labelling in retail supply chains. Business Strategy and the Environment, 24 (4). pp. 266-276. ISSN 0964-4733

Fearne, Andrew, Garcia, Claire and May, Claire (2008) From consumerism to citizenship: a journey of involvement. Connections: Farm, Food and Resource Issues (88).

Book Section

May, Claire (2016) Consumer understanding of and potential for eco-labelling of foods. In: A stakeholder approach to managing food: local, national, and global issues. Food and Agriculture Marketing . Gower. ISBN 9781472456052

Conference or Workshop contribution

Brookes, Andy, May, Claire, Fuller, Ted and Bal, Matthijs (2021) Imagining A Responsible Business School. In: UNIVERSITY OF BIRMINGHAM RESPONSIBLE BUSINESS ACADEMIC SYMPOSIUM, 21-23rd September 2021, University of Birmingham, Online.

Ardley, Barry, May, Claire, McIntosh, Eleanor and Langmaid, Marcus (2019) The adult fans of Lego and their online communities: Proposing a brand culture typology. In: Academy of Marketing annual conference, 2nd - 4th July 2019, Regents University London UK.

May, Claire (2018) Working Paper: Sustainability Education and Literacy in Business Schools. In: Sustainability in Contemporary Europe – a changing Agenda, 16-17 July 2018, ESSCA School of Management, Angers, France.

May, Claire and Fearne, Andrew (2017) The rise and fall of carbon labelling: a case study of Tesco’s experience and lessons for corporate social responsibility communication. In: Igls-Forum - System Dynamics and Innovation in Food Networks, 13-17th Feburary 2017, Innsbruck-Igls, Austria.

Arzuaga, Susel, May, Claire and Matthews, Lee (2016) Preaching to the converted: the value of organisationally supported carbon reduction initiatives. In: The 5th International Conference on Social Responsibility, Ethics and Sustainable Business, 6 - 7 October 2016, Bocconi University, Milan, Italy.

May, Claire and Fearne, Andrew (2014) From ‘nudge’ to ‘shove’: a case study of the failure of social marketing (Tesco’s carbon labelling initiative). In: 'Broadening the Scope' ISM-Open Institute for Social Marketing Conference, 29th September 2014, Milton Keynes.

Thesis

May, Claire, Fearne, Andrew and Hornibrook, Sue (2012) Facilitating the use of carbon labelling in supermarket purchasing behaviour. PhD thesis, University of Kent.