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De Roeck, Kenneth, Maon, François and Lejeune, Christophe (2013) Taking up the challenge of corporate branding: an integrative framework. European Management Review, 10 (3). pp. 137-151. ISSN 1740-4754
Vallaster, Christine, Lindgreen, Adam and Maon, François (2012) Strategically leveraging corporate social responsibility. California Management Review, 54 (3). pp. 34-60. ISSN 0008-1256
Maon, François, Lindgreen, Adam and Swaen, Valérie (2009) Designing and implementing corporate social responsibility: an integrative framework grounded in theory and practice. Journal of Business Ethics, 87 (S1). pp. 71-89. ISSN 0167-4544