Article

Wu, Yufan, Ardley, Barry and Floyd, David (2011) China and international ownership: exploring consumer perceptions of brand equity and a new country of origin. Teaching Business and Economics, 15 (1). pp. 5-7. ISSN 1367-3289

Wu, Yufan and Ardley, Barry (2007) Brand strategy and brand evolution: welcome to the world of the meme. The Marketing Review, 7 (3). pp. 301-310. ISSN 1469-347X

Wu, Yufan and Ardley, Barry (2007) The role of branding: applying evolutionary theory in marketing. Systemica: journal of the Dutch systems group, 15 . pp. 147-156. ISSN 0167-9961

Conference or Workshop contribution

Wu, Yufan and Ardley, Barry (2006) China and international ownership: exploring consumer perceptions of brand equity and a new country of origin. In: Academy of Marketing Annual Conference, July 2006, Middlesex University.