Remarkable Pencils Ltd: developing a 'recycled' brand

Chick, Anne and Micklethwaite, Paul (2004) Remarkable Pencils Ltd: developing a 'recycled' brand. In: International Conference on Innovation by Brand and Design, 11-12 November 2004, Seoul, South Korea.

Full text not available from this repository.

Item Type:Conference or Workshop contribution (Paper)
Item Status:Live Archive


From an environmental and business perspective, things were good. Company executives, however, wondered if they might even be better. Paul Micklethwaite and Anne Chick describe how a creative rethinking of the Remarkable Pencils brand and packaging maintained the corporate commitment to sustainability at the same time that it opened up new markets and expanded sales.

Keywords:Marketing, Branding, Green design
Subjects:W Creative Arts and Design > W200 Design studies
Divisions:College of Arts > School of Architecture & Design > School of Architecture & Design (Design)
ID Code:8841
Deposited On:10 Apr 2013 15:56

Repository Staff Only: item control page