Chick, Anne and Micklethwaite, Paul (2004) Remarkable Pencils Ltd: developing a 'recycled' brand. In: International Conference on Innovation by Brand and Design, 11-12 November 2004, Seoul, South Korea.
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| Item Type: | Conference or Workshop contribution (Paper) |
|---|---|
| Item Status: | Live Archive |
Abstract
From an environmental and business perspective, things were good. Company executives, however, wondered if they might even be better. Paul Micklethwaite and Anne Chick describe how a creative rethinking of the Remarkable Pencils brand and packaging maintained the corporate commitment to sustainability at the same time that it opened up new markets and expanded sales.
| Keywords: | Marketing, Branding, Green design |
|---|---|
| Subjects: | W Creative Arts and Design > W200 Design studies |
| Divisions: | College of Arts > School of Architecture & Design > School of Architecture & Design (Design) |
| ID Code: | 8841 |
| Deposited On: | 10 Apr 2013 15:56 |
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