Micklethwaite, Paul and Chick, Anne (2005) Remarkable Pencils Ltd: breaking out of the green niche. Design Management Review, 16 (3). pp. 23-28. ISSN 1557-0614
Full content URL: http://dx.doi.org/10.1111/j.1948-7169.2005.tb00199...
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| Item Type: | Article |
|---|---|
| Item Status: | Live Archive |
Abstract
From an environmental and business perspective, things were good. Company executives, however, wondered if they might even be better. Paul Micklethwaite and Anne Chick describe how a creative rethinking of the Remarkable Pencils brand and packaging maintained the corporate commitment to sustainability at the same time that it opened up new markets and expanded sales.
| Keywords: | Marketing, Branding, Green design |
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| Subjects: | W Creative Arts and Design > W200 Design studies |
| Divisions: | College of Arts > School of Architecture & Design > School of Architecture & Design (Design) |
| ID Code: | 8833 |
| Deposited On: | 10 Apr 2013 15:18 |
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