Remarkable Pencils Ltd: breaking out of the green niche

Micklethwaite, Paul and Chick, Anne (2005) Remarkable Pencils Ltd: breaking out of the green niche. Design Management Review, 16 (3). pp. 23-28. ISSN 1557-0614

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From an environmental and business perspective, things were good. Company executives, however, wondered if they might even be better. Paul Micklethwaite and Anne Chick describe how a creative rethinking of the Remarkable Pencils brand and packaging maintained the corporate commitment to sustainability at the same time that it opened up new markets and expanded sales.

Keywords:Marketing, Branding, Green design
Subjects:W Creative Arts and Design > W200 Design studies
Divisions:College of Arts > School of Architecture & Design > School of Architecture & Design (Design)
ID Code:8833
Deposited On:10 Apr 2013 15:18

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