Bregoli, Ilenia (2012) Experience marketing and tourism: an application of service-dominant logic to AddioPizzo Travel. In: 2nd Advances in Hospitality and Tourism Marketing & Management Conference, 31 May-03 June 2012, Corfu (Greece).
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| Item Type: | Conference or Workshop contribution (Paper) |
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| Item Status: | Live Archive |
Abstract
Tourism is acknowledged to be highly experiential in nature, but despite these characteristics, in the
tourism literature there are few articles that adopt the Service-Dominant logic (S-D logic) for studying tourism
experiences. The aim of this paper is to apply the S-D logic to the case of Addiopizzo Travel, a Mafia-free project of responsible tourism set up in Sicily, Italy. Results show the role of Addiopizzo Travel as a central node of the network of firms involved in the project and the role that interactions among Addiopizzo Travel, stakeholders, and visitors have in the co-creation of tourists’ experience.
| Keywords: | Service-Dominant logic, Co-creation, Tourists’ experiences | ||||
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| Subjects: | N Business and Administrative studies > N500 Marketing N Business and Administrative studies > N800 Tourism, Transport and Travel | ||||
| Divisions: | Lincoln International Business School | ||||
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| ID Code: | 7988 | ||||
| Deposited On: | 10 Mar 2013 16:57 |
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