‘Liking’ persuasion: case studies in social media for behaviour change

Foster, Derek and Lawson, Shaun (2013) ‘Liking’ persuasion: case studies in social media for behaviour change. In: CHI 2013, 27 Apr - 5 May 2013, Paris, France.

'Liking’ persuasion: case studies in social media for behaviour change
Liking_Persuasion_v1_DF.pdf - Whole Document

Item Type:Conference or Workshop contribution (Paper)
Item Status:Live Archive


Contemporary social media platforms such as Facebook and Twitter have seen huge growth in recent years with a respective 1 billion and 500m registered users. Given such large numbers of the global population are using online social networks regularly, tapping into this audience to raise awareness of, and bring about positive behaviour change in, societal issues such as energy consumption and healthier lifestyles has promising potential. This position paper describes three behavior change case studies in domestic energy and physical activity that fully integrated with online social networks. Participant engagement throughout the pilot interventions was high with measurable consumption/activity behavior change evident. We also discuss our current social media and sustainability research.

Keywords:social media, behaviour change, energy, persuasive technologies, carbon
Subjects:G Mathematical and Computer Sciences > G400 Computer Science
G Mathematical and Computer Sciences > G440 Human-computer Interaction
Divisions:College of Science > School of Computer Science
Related URLs:
ID Code:7403
Deposited On:03 Feb 2013 12:25

Repository Staff Only: item control page