‘Liking’ carbon: can social media play a role in carbon management?

Foster, Derek and Linehan, Conor (2013) ‘Liking’ carbon: can social media play a role in carbon management? Carbon Management, 4 (1). pp. 1-4. ISSN 1758-3004

Full content URL: http://www.future-science.com/toc/cmt/4/1

‘Liking’ carbon: can social media play a role in carbon management?
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Contemporary social media platforms, such as Facebook and Twitter, have seen huge growth in recent years with a respective 1 billion and 500 m registered users. Given such large numbers of the global population are using online social networks regularly, tapping into this audience to raise awareness of, and bring about positive behavior change in, societal issues such as energy consumption and healthier lifestyles has promising potential. There are a number of challenges around using social media platforms to support the delivery of successful energy interventions, due to characteristics of both user behavior and current technology. Specifically, there is a no ‘one-size-fits-all’ approach for changing behavior – users have different beliefs with embedded social and cultural practices. There are also currently no standardized means for supporting interoperability across different energy monitor vendors. Effectively, each monitored household is a small, unconnected silo running on a proprietary system. Work towards solving these challenges requires cross-discipline expertise in behavioral psychology, social computing and pervasive technology.

Keywords:carbon, energy, social media, behaviour change, internet of things
Subjects:G Mathematical and Computer Sciences > G400 Computer Science
G Mathematical and Computer Sciences > G440 Human-computer Interaction
Divisions:College of Science > School of Computer Science
ID Code:7402
Deposited On:03 Feb 2013 12:30

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