Owens, Jonathan (2004) An evaluation of organisational groundwork and learning objectives for new product development. Journal of Enterprising Culture, 12 (4). pp. 303-325. ISSN 0218-4958
Full content URL: http://search.ebscohost.com/login.aspx?direct=true...
Documents |
|
|
![]() |
PDF
uoa36jo03.pdf - Whole Document Restricted to Registered users only 1MB |
![]() |
PDF
JO.pdf - Whole Document Restricted to Repository staff only 154kB |
Item Type: | Article |
---|---|
Item Status: | Live Archive |
Abstract
This paper discusses New Product Development (NPD) Process and the perception required for effective NPD Learning (NPDL). A model of learning for NPD organisations is presented and the necessity to assess progression towards learning objectives at the individual, job and organisation level is shown. Three aspects of organisational groundwork are identified and discussed. These include developing the NPD process, implementing the NPD strategy and allocating resources for NPD and NPDL. Ten sets of learning objectives are identified and discussed. These are organisational analysis, barrier demolition, team working, flexible problem solving, use of advanced support tools, facilitating communication, maintaining communication, decision making, assessment of the NPD process and NPDL, and NPD risk analysis. It is proposed that adopting both an organisational needs analysis and individual needs analyses can support the development of NPD organisations. These analyses will identify the groundwork that should be undertaken by the organisation and the initial learning objectives for the individuals. The progression of NPD through the NPD process can then be assessed and implemented sufficiently.
Keywords: | New product development, NPDL |
---|---|
Subjects: | N Business and Administrative studies > N500 Marketing N Business and Administrative studies > N100 Business studies |
Divisions: | Lincoln International Business School |
ID Code: | 565 |
Deposited On: | 27 Sep 2007 |
Repository Staff Only: item control page