Local Collaboration in Retail Design: A Strategy for Localising Global Brands

Khan, Zakkiya (2021) Local Collaboration in Retail Design: A Strategy for Localising Global Brands. In: The Value of Design in Retail and Branding. Emerald, Bingley, pp. 185-196. ISBN 9781800715806, 9781800715790

Full content URL: https://doi.org/10.1108/978-1-80071-579-020211015

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Item Type:Book Section
Item Status:Live Archive

Keywords:Branding, Retail Design, Localised Retail Design, Global Brands, collaborative design, interior design
Subjects:K Architecture, Building and Planning > K120 Interior Architecture
K Architecture, Building and Planning > K100 Architecture
W Creative Arts and Design > W250 Interior Design
Divisions:College of Arts > Lincoln School of Architecture and the Built Environment
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ID Code:55500
Deposited On:25 Jul 2023 15:08

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