Voase, Richard (1996) Germany as an outbound tourism market. In: Global Fragmentation: Emerging Themes in Marketing Communications. MEG (Marketing Education Group) Regional Symposium, January 1996, York.
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| Item Type: | Conference or Workshop contribution (Presentation) |
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| Item Status: | Live Archive |
Abstract
Statistics reveal Germany to be a prodigious outbound tourism market, generating a volume of outbound visitor movements to rival those of the United States, whilst possessing a much smaller population. This predilection to take holidays cannot be accounted for purely in terms of wealth generated by a successful economy: Germans do like holidays, very much. A qualitative reflection explored the possible reasons for the German liking for tourism.
| Additional Information: | Statistics reveal Germany to be a prodigious outbound tourism market, generating a volume of outbound visitor movements to rival those of the United States, whilst possessing a much smaller population. This predilection to take holidays cannot be accounted for purely in terms of wealth generated by a successful economy: Germans do like holidays, very much. A qualitative reflection explored the possible reasons for the German liking for tourism. |
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| Keywords: | German, outbound, tourism |
| Subjects: | N Business and Administrative studies > N840 International Tourism N Business and Administrative studies > N800 Tourism, Transport and Travel |
| Divisions: | Lincoln International Business School |
| ID Code: | 5549 |
| Deposited On: | 14 May 2012 21:58 |
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