Glowka, Karolina (2023) The Rhetoric of Visual Representations: Visualizing the COVID-19 Pandemic in Polish Media. In: COVID Communication - Exploring Pandemic Discourse. Springer Nature Switzerland AG, pp. 89-99. ISBN 9783031276651, 9783031276644, 9783031276675
Full content URL: https://doi.org/10.1007/978-3-031-27665-1
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| Item Status: | Live Archive |
Abstract
Visual data displays direct our ways of perceiving and understanding represented information. However, little is known about how data visualizations influence perception of COVID-19 pandemic outbreak. Pandemic literacy enables us to see critically the visual rhetoric of COVID-19 in the public sphere. This chapter examines the role of COVID-19 data visualizations in communicating risk in Poland. Drawing on the notion of framing theory, the essay analyses the rhetorical potential of visual data and the impact of visual information (visinfo) on public reaction to epidemic disease. A visual content analysis was employed to investigate COVID-19 communication and different rhetorical strategies in Polish media coverage of COVID-19. Results show that data visualizations presented information focused on threats and advisable prevention methods that could lead to reactions of fear and uncertainty. Interestingly, no data were found showing an individual’s likelihood of infection. Important theoretical and empirical implications are discussed.
| Keywords: | visual rhetoric, digital media, information visualization, visinfo, risk communication, perceptions of COVID-19, Covid-19 media coverage |
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| Subjects: | P Mass Communications and Documentation > P300 Media studies P Mass Communications and Documentation > P304 Electronic Media studies L Social studies > L431 Health Policy L Social studies > L510 Health & Welfare |
| Divisions: | Lincoln International Business School |
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| ID Code: | 55248 |
| Deposited On: | 05 Jul 2023 12:15 |
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The Rhetoric of Visual Representations: Visualizing the COVID-19 Pandemic in Polish Media. (deposited 05 Dec 2022 16:11)
- The Rhetoric of Visual Representations: Visualizing the COVID-19 Pandemic in Polish Media. (deposited 05 Jul 2023 12:15) [Currently Displayed]
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