The 1996 presidential campaign in Taiwan: Packaging politics in a democratizing state

Rawnsley, G. D. (1997) The 1996 presidential campaign in Taiwan: Packaging politics in a democratizing state. Harvard International Journal of Press/Politics, 2 (2). pp. 47-61. ISSN 1081-180X

Full content URL: https://doi.org/10.1177/1081180X97002002005

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Item Type:Article
Item Status:Live Archive

Abstract

This article explores how China's military exercises influenced the campaigns of the candidates in Taiwan's first presidential election in March 1996. It draws on our understanding of election campaigning in the West to demonstrate how candidates responded to (1) the advantages of incumbency; (2) the requirements of the modern mass media; (3) negative campaigning; and (4) the importance of finance and professionalism. It challenges the assumption that these trends represent an "Americanization" of campaigning, since traditional methods of voter mobilization remain crucially important in Taiwan's evolving electoral system.

Subjects:L Social studies > L200 Politics
L Social studies > L240 International Politics
Divisions:College of Social Science
College of Social Science > School of Psychology
ID Code:53429
Deposited On:14 Feb 2023 15:18

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