China's soft power: A mid-term assessment

Rawnsley, G.D. (2016) China's soft power: A mid-term assessment. In: Global Media and Public Diplomacy in Sino-Western Relations. Taylor and Francis, pp. 14-30. ISBN 9781317127635, 9781472443984

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Few governments worldwide have embraced, appropriated and exercised soft power like the People’s Republic of China (PRC). From cuisine and CCTV (China Central Television) to pandas and the Confucius Institutes, the PRC has for years devoted an extraordinary amount of resources – financial and otherwise – to the rapid expansion of its global outreach and engagement programs. Initiated and coordinated from Beijing, China’s presence is now felt in every corner of the world, just as its new economic and strategic powers are also expanding rapidly. Wang Yiwei, a professor of diplomacy at Beijing-based Renmin University of China and former professor at Shanghai-based Fudan University, has observed on soft power, ‘few Western international relations phrases have penetrated as deeply or broadly into the Chinese vocabulary in recent years’ (Wang, 2008: 258).

Keywords:Asian politics, Public diplomacy, global media
Subjects:L Social studies > L243 Politics of a specific country/region
Divisions:College of Social Science > School of Social & Political Sciences
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ID Code:53391
Deposited On:28 Jul 2023 09:07

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