Abstract

Writing great copy is often assumed to be a natural talent. However, there are powerful techniques you can employ to craft strong written content with ease. This essential guide teaches the art of writing great copy for digital marketing, branding, advertising, websites, social media, retail environments, packaging, catalogues, internal communications and company magazines.

Using a series of practical exercises and up-to-date illustrated examples of award-winning campaigns and branded communications, *Copywriting takes you through step-by-step processes that will help you to write engaging content quickly and effectively.

This revised edition includes new, insightful interviews from a diverse range of leading copywriters, as well as new illustrated case studies of major brands that explore the practical challenges involved in creating cutting-edge copy, providing you with all the tools and advice you need to become a confident and versatile creative copywriter.