Lingwood, Gyles and Shaw, Mark (2022) *Copywriting – Successful writing for design, advertising and marketing, 3rd edition. Laurence King Publishing, London, UK. ISBN 1529420245, 9781529420241
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Copywriting 3rd edition_Lingwood and Shaw.pdf - Introduction Restricted to Repository staff only 1MB |
Item Type: | Book or Monograph |
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Item Status: | Live Archive |
Abstract
Writing great copy is often assumed to be a natural talent. However, there are powerful techniques you can employ to craft strong written content with ease. This essential guide teaches the art of writing great copy for digital marketing, branding, advertising, websites, social media, retail environments, packaging, catalogues, internal communications and company magazines.
Using a series of practical exercises and up-to-date illustrated examples of award-winning campaigns and branded communications, *Copywriting takes you through step-by-step processes that will help you to write engaging content quickly and effectively.
This revised edition includes new, insightful interviews from a diverse range of leading copywriters, as well as new illustrated case studies of major brands that explore the practical challenges involved in creating cutting-edge copy, providing you with all the tools and advice you need to become a confident and versatile creative copywriter.
Keywords: | copywriting, Advertising, Web site design, Graphic design, Marketing, Communications, writing, marketing practice, marketing planning, media communication |
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Subjects: | N Business and Administrative studies > N561 Advertising W Creative Arts and Design > W200 Design studies N Business and Administrative studies > N560 Promotion and Advertising N Business and Administrative studies > N500 Marketing W Creative Arts and Design > W800 Imaginative Writing N Business and Administrative studies > N100 Business studies |
Divisions: | College of Arts > Lincoln School of Design |
ID Code: | 53163 |
Deposited On: | 23 Jan 2023 16:58 |
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