Using Script and textual analysis and close readings of media reports to analyse ‘So-called Food-Fraud Scandals’’

Smith, R., Manning, L. and McElwee, G. (2023) Using Script and textual analysis and close readings of media reports to analyse ‘So-called Food-Fraud Scandals’’. Sage Research Methods Business Cases .

Full content URL: https://doi.org/10.4135/9781529628906

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Using Script and textual analysis and close readings of media reports to analyse ‘So-called Food-Fraud Scandals’’
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Item Type:Article
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Abstract

In the last four decades, the food industry in the United Kingdom has been subject to a considerable number of so-called “food-fraud scandals.” In order to better understand how to investigate and theorise these ‘scandal’ incidents in context (comprising signals-modus operandi-multiple emergent narratives), the original research recognised and critiqued how scandal incidents were framed. Eight food related incidents were scrutinised using a case study approach from published, open access evidence. A framework of incidents was developed across the stages, within and of, the modus operandi, and also to visualise how the incident itself was framed by being termed a scandal. This methodological case study addresses some of the strengths, but also the constraints and practical challenges, of the methodological approach and the methods employed within the research. The advantages and disadvantages of iterative case study research are critiqued. This case study is of value to researchers undertaking iterative, interpretivist, pragmatic studies and to help them to understand the influence and potential bias associated with their positionality.

Keywords:food-fraud, scandals, methods
Subjects:D Veterinary Sciences, Agriculture and related subjects > D630 Food and Beverage Production
M Law > M990 Law not elsewhere classified
Divisions:College of Science > Lincoln Institute for Agri-Food Technology
ID Code:52879
Deposited On:16 Jan 2023 16:08

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