Marzi, Giacomo, Fakhar Manesh, Mohammad, Caputo, Andrea et al, Pellegrini, Massimiliano Matteo and Vlačić, Bozidar
(2022)
The Human Side of Open Innovation Adoption in SMEs: A Configurational Approach.
In: The 82nd Annual Meeting of the Academy of Management, 4th - 10th August 2022, Seattle, USA.
Full content URL: https://doi.org/10.5465/AMBPP.2022.13138abstract
| The Human Side of Open Innovation Adoption in SMEs: A Configurational Approach | | Authors' Published Abstract for Conference Proceedings | | ![[img]](/52812/1.hassmallThumbnailVersion/The%20Human%20Side%20of%20Open%20Innovation%20Adoption%20in%20SMEs_%20A%20Configurational%20Approach%20_%20Academy%20of%20Management%20Proceedings.pdf)
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The Human Side of Open Innovation Adoption in SMEs_ A Configurational Approach _ Academy of Management Proceedings.pdf
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| Item Type: | Conference or Workshop contribution (Paper) |
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| Item Status: | Live Archive |
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Abstract
SMEs' willingness to adopt Open Innovation largely depends on managerial cognitive configurations. The present study inquiries a scarcely explored aspect of Open Innovation, namely the human side of Open Innovation. As a result, we study the cognitive configurations leading toward willingness or unwillingness of OI adoption, specifically focusing on the cognitive side of the decision-makers. In doing so, we explore the role of Rational and Intuitive cognition, together with the NIH and NHS syndromes. Also, we study the effect of perceived barriers and perceived benefits that are able to affect the decisional outcome of managers in deciding to adopt, or not, Open Innovation. The present is grounded in a survey among 442 qualified and experienced managers working in SMEs. Results of a fsQCA analysis outlines different decisional profiles associated with willingness and unwillingness to adopt OI.
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