Abstract

The aim of this paper is to historically analyse the formative impact of image production in communication practices, and thus, in the visual culture at large. Technical devices change investigated phenomena. Imaging technologies shape vision and construct the real at the same time. The image as a field of active powers seems particularly relevant for the ubiquity of visual presentations in contemporary communication. The interinanimation of seeing practices and imaging technology calls for understanding the order of organization and production of visualized knowledge influenced by different forms of instrumentalization. This research helps to establish the relationship between imagining methods created in the past and contemporary imaging technologies. The integration of historical usages of visualization methods emerges technological dimension of culture. These findings shed light on how methods of visualization, deployed in the past, have been inextricably tied to communication practices.