Age, an Important Sociodemographic Determinant of Factors Influencing Consumers' Food Choices and Purchasing Habits: An English University Setting

Ogundijo, Daniel A., Tas, Ayten A. and Onarinde, Bukola A. (2022) Age, an Important Sociodemographic Determinant of Factors Influencing Consumers' Food Choices and Purchasing Habits: An English University Setting. Frontiers in Nutrition, 9 . ISSN 2296-861X

Full content URL: https://doi.org/10.3389/fnut.2022.858593

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Age, an Important Sociodemographic Determinant of Factors Influencing Consumers' Food Choices and Purchasing Habits: An English University Setting
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Abstract

The purchasing behaviours of university staff (n = 188) and their use of nutrition labels in making food choices were investigated by an online survey. The age of the participants significantly impacted their purchasing behaviours. This effect was not observed with other sociodemographic characteristics studied (level of education, gender, employment status and ethnicity). The impact of age on the extrinsic factors affecting food choice (personal preference, previous knowledge, convenience, religion/beliefs) and intrinsic factors (quantity, country of origin, method of preparation/serving, fat, salt, protein and added sugar contents) were further explored. The use of nutrition labels among different age groups when buying for the first time was significant for breakfast cereals and fruit juices.

Keywords:Consumer behaviours, Eating and purchasing behaviour, Healthier food choices, Nutrition labelling, Public health, Sociodemographic characteristics.
Subjects:D Veterinary Sciences, Agriculture and related subjects > D610 Food Science
Divisions:College of Science
ID Code:50222
Deposited On:21 Jul 2022 07:43

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