Encounters with Iranian culture: a critical incident approach in tourism

Zare, Samira and Pearce, Philip (2019) Encounters with Iranian culture: a critical incident approach in tourism. In: Experiencing Persian Heritage: Perspectives and Challenges. Emerald Publishing Limited. ISBN 978-1-78754-813-8, 978-1-78754-812-1

Full content URL: https://doi.org/10.1108/S2042-144320190000010004

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Encounters with Iranian culture

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Abstract

This study systematically outlines a multifaceted approach to Persian culture using the anthropological acronym of KERP (kinship, economics, religion, and politics). Possible touch points between the tourist and both modern life in Iran and the historical world of Persian culture are identified. It is proposed that these touch points would be revealed through the knowledge emotions of surprise, confusion, and interest. The chapter examines the detailed accounts of experienced Iranian guides who reported on their tourists’ knowledge emotions about the visited culture. A comprehensive catalogue of the key incidents evoking these knowledge emotions is developed. The chapter further proposes a spectrum of cultural accessibility for Western tourists using this catalogue of emotional responses

Keywords:Knowledge emotion, critical incidents, guide's view, Iranian culture, Accessibility spectrum
Subjects:N Business and Administrative studies > N800 Tourism, Transport and Travel
Divisions:Lincoln International Business School
ID Code:50113
Deposited On:12 Jul 2022 09:50

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