Cultural influences on memorable tourism experiences

Zare, Samira (2019) Cultural influences on memorable tourism experiences. Taylors & Francis . ISSN 1303-2917

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Cultural influences on memorable tourism experiences
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he aim of this study was to investigate the role of culture on the memorability of tourism experiences. Such understanding sheds light on memorable tourism experiences (MTEs) research. The study employed Iranian culture as its context. Participants were asked to write a narrative text of their memorable experiences detailing why that experience was special for them. A grounded theory approach was adopted to extract themes from data. Results indicated that there were four unique themes related to the Iranian culture that made tourism experiences memorable: togetherness, independence and control, spontaneity and flexibility as well as distinctiveness. The paper initiates discussion for culture as a neglected influence on the memorability of travel experiences.

Keywords:Cultural influences, tourist experiences, travel memory, Iran
Subjects:N Business and Administrative studies > N800 Tourism, Transport and Travel
Divisions:Lincoln International Business School
ID Code:50106
Deposited On:11 Jul 2022 11:08

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