Does the Order of Visiting Destinations Affect Their Recall and Evaluation?

Zare, Samira and Pearce, Philip (2021) Does the Order of Visiting Destinations Affect Their Recall and Evaluation? Journal of Travel Research . ISSN 1552-6763

Full content URL: https://doi.org/10.1177%2F00472875211042673

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Does the order of visiting destinations affect their recall and evaluation?
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Abstract

Tourists frequently engage in visiting a sequence of cities, sites, and destinations. Previous psychology studies have shown the
impact of order on recall and favorability; key concepts are the serial position effect and primacy and recency influences. A
field-based natural experiment collected posttrip responses from 179 international tourists to four major Iranian cities. The
researchers examined the relationships between the order of visiting the cities, tourists’ recall and judgment. Results from
the manipulations revealed there is a relationship (mainly Primacy) between position in the itinerary and their recall. For
evaluative judgments, both primacy and recency effects were linked to order of visiting. The work has implications for the
presentations of tourism units in a sequence and sharpens the way we use the expression memorable in tourism research.

Keywords:memorable destination, tourist experience design, itinerary design, primacy and recency, visit order, serial position effect
Subjects:N Business and Administrative studies > N500 Marketing
N Business and Administrative studies > N800 Tourism, Transport and Travel
N Business and Administrative studies > N810 Travel Management
Divisions:Lincoln International Business School
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ID Code:49690
Deposited On:08 Jun 2022 15:07

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