Copywriting – the next generation

Lingwood, Gyles (2021) Copywriting – the next generation. In: CopyCon21 - the international copywriting conference, 8th October 2021, Online.

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Abstract

What are we doing as an industry to educate, prepare, encourage and support the next generation of copywriters? In this talk, UK higher education expert Gyles Lingwood shares insights about the challenges and opportunities that he faces as an experienced teacher of commercial writing and creativity, revealing the key lessons that he is teaching the discipline’s future talent. Lingwood also shares the work that he is currently undertaking to encourage young people to consider a career in copywriting, endeavouring to improve the accessibility, inclusivity and diversity of the industry.

Keywords:Copywriting, Teaching and learning, Creativity, communication, equality, Diversity, inclusivity, Creative industries, commercial writing
Subjects:N Business and Administrative studies > N561 Advertising
P Mass Communications and Documentation > P200 Publicity studies
N Business and Administrative studies > N613 Training Methods
N Business and Administrative studies > N550 International Marketing
N Business and Administrative studies > N560 Promotion and Advertising
W Creative Arts and Design > W200 Design studies
N Business and Administrative studies > N500 Marketing
X Education > X342 Academic studies in Higher Education
Divisions:College of Arts > Lincoln School of Design
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ID Code:49645
Deposited On:27 Jul 2022 10:53

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