Community Efforts to Promote the Covid-19 Vaccine in a Rural UK County

Nanyonjo, Agnes, Nelson, David, Sayers, Emma , Lall, Priya, Tanser, Frank and Siriwardena, Niro (2022) Community Efforts to Promote the Covid-19 Vaccine in a Rural UK County. In: Rethinking Remote 2022, 28th-29th April, Aviemore, Scotland.

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Community Efforts to Promote the Covid-19 Vaccine in a Rural UK County
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Abstract

Title: Community Efforts to Promote the Covid-19 Vaccine in a Rural UK County

Background: Vaccines are well-recognised as the most effective tool in addressing the Covid-19 pandemic. However, the uptake of vaccines has been suboptimal within some groups of people including those who reside in rural and remote areas. At a personal level, the reasons for vaccine hesitancy are varied and include concern about side effects, low health literacy, and mistrust in the health system.

Aims: To understand the community level efforts that are being made to build vaccine confidence in the predominantly rural county of Lincolnshire.

Methods: Qualitative online interviews (n=20) were conducted with community members, health and public health professionals across Lincolnshire. Data were analysed thematically.

Outcomes: Participants maintained that working with a translator was critical to the successful dissemination of materials (online and written) in areas that had a high number of non-native English speakers. Participants frequently worked with local and regional television and radio stations to communicate guidance around the vaccine. Efforts were also made to work with local businesses and local community groups to promote uptake of the vaccine. In areas with high levels of deprivation and poor access to healthcare, efforts needed to be made to ensure that people were not economically disadvantaged by accessing a vaccination site. Pop up and mobile vaccination clinics as well as support with public transport were deemed essential in these areas. Vaccination sites sometimes had to be moved to less visible spaces so that people could avoid being stigmatised for having the vaccine which was the case with some of the Eastern European minority groups. Vaccines were also administered in cars for people who did not want to receive the vaccine in a public setting. There is a need to monitor non-NHS care settings so that vulnerable groups such as senior residents can be targeted and not excluded from traditional NHS vaccine interventions.

Keywords:COVID-19, vaccine hesitancy, vaccine confidence, rural health, Qualitative research, Community
Subjects:L Social studies > L990 Social studies not elsewhere classified
B Subjects allied to Medicine > B990 Subjects Allied to Medicine not elsewhere classified
A Medicine and Dentistry > A900 Others in Medicine and Dentistry
A Medicine and Dentistry > A990 Medicine and Dentistry not elsewhere classified
Divisions:College of Social Science > Lincoln International Institute for Rural Health
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ID Code:49152
Deposited On:05 May 2022 15:06

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