Imagining British Film Beauty: Gender and National Identity in 1920s ‘Star Search’ Contests

O'Rourke, Chris (2022) Imagining British Film Beauty: Gender and National Identity in 1920s ‘Star Search’ Contests. Early Popular Visual Culture, 19 (4). pp. 342-363. ISSN 1746-0654

Full content URL: https://doi.org/10.1080/17460654.2021.2074955

Documents
Imagining British Film Beauty: Gender and National Identity in 1920s ‘Star Search’ Contests
Author's accepted manuscript

Request a copy
[img] Microsoft Word
O'Rourke Imagining British Film Beauty EPVC 2022-Final Draft.docx - Whole Document
Restricted to Repository staff only until 19 November 2023.
Available under License Creative Commons Attribution-NonCommercial 4.0 International.

77kB
Item Type:Article
Item Status:Live Archive

Abstract

In the late 1910s and 1920s, a number of British national newspapers were involved in competitions to find potential stars for the British cinema. These ‘star search’ contests were aimed predominantly at young women. Often run in collaboration with British film producers, the competitions reflected, and sought to capitalise on, a moment of optimism about the prospects of the British production sector on the world market. But, as the language used to promote the contests made clear, the winners were also expected to embody a specifically British version of femininity, which would allow them to compete successfully with their Hollywood rivals. Focussing on the publicity surrounding one early scheme, the ‘Screen Beauty’ competition promoted by Pathé and the Express newspapers in 1920, this article examines the role of the British popular press in contributing to a gendered image of film stardom in the years immediately after the First World War.

Additional Information:02/08/2022 CM Compliance checking. AAM 18m embargo.
Keywords:Film history, British cinema, Film Stardom, Beauty contests, Gender
Subjects:P Mass Communications and Documentation > P300 Media studies
V Historical and Philosophical studies > V140 Modern History
P Mass Communications and Documentation > P303 Film studies
V Historical and Philosophical studies > V210 British History
Divisions:College of Arts > Lincoln School of Film & Media > Lincoln School of Film & Media (Film)
College of Arts > School of History & Heritage > School of History & Heritage (History)
Related URLs:
ID Code:47949
Deposited On:11 Jul 2022 10:19

Repository Staff Only: item control page