Tourist Experience: A Semiotic Perspective

Voase, Richard (2021) Tourist Experience: A Semiotic Perspective. In: Routledge Handbook of the Tourist Experience. Routledge Handbooks . Routledge, London, pp. 128-152. ISBN 9781032114255

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The capacity to think in symbolic terms is definitive of homo sapiens. Thus, any attempt to understand the tourist experience requires an understanding of how this peculiarly-human facility works. Urry suggested the tourist could be considered an ‘amateur semiotician’ (1990, p. 139) who travels the world, creates a photographic record, selects and makes purchases representative of the trip, and collects mementos. The intention in this chapter is to equip the reader with an understanding of what will be termed the ‘semiotic toolbox’: that is to say, the body of concepts and terminology by which semiotic analysis can be undertaken. Thereafter, a selection of semiotic practices is surveyed. These practices include the deployment of semiotics in advertising, the tourist’s own semiotic practices as represented in the acquisition of souvenirs, mementos, and photographs, and the acquisition and use of holiday clothing. A recurring theme is the array of semiotic connotations known as ‘lifestyle’. Finally, attempts to engineer symbolic image for tourist destinations - the poorly-understood matter of ‘branding’ - is subjected to critical review.

Keywords:semiotics, souvenirs, mementos, holiday, clothing, branding
Subjects:N Business and Administrative studies > N800 Tourism, Transport and Travel
L Social studies > L610 Social and Cultural Anthropology
Divisions:Lincoln International Business School
ID Code:47692
Deposited On:04 Jan 2022 16:00

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