Copywriting Is: 30-or-so Thoughts on Thinking like a Copywriter

Boulton, Andrew (2021) Copywriting Is: 30-or-so Thoughts on Thinking like a Copywriter. Gasp Books. ISBN 1838434305

Full content URL: https://gasp.agency/media/copywriting-is

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Item Type:Book or Monograph
Item Status:Live Archive

Abstract

Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun.

It’s also the job Andrew Boulton has been doing, writing about and teaching others to do, for more than 10 years.

Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.

Keywords:Copywriting, Advertising, Marketing, writing, Creative industries, Creative writing, Creativity
Subjects:W Creative Arts and Design > W830 Prose Writing
N Business and Administrative studies > N561 Advertising
N Business and Administrative studies > N500 Marketing
W Creative Arts and Design > W810 Scriptwriting
W Creative Arts and Design > W800 Imaginative Writing
W Creative Arts and Design > W990 Creative Arts and Design not elsewhere classified
Divisions:College of Arts > Lincoln School of Design
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ID Code:46514
Deposited On:08 Oct 2021 12:01

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