Injurious Vistas: The Control of Outdoor Advertising, Governance and the Shaping of Urban Experience in Britain, 1817 – 1962

Greenhalgh, James (2021) Injurious Vistas: The Control of Outdoor Advertising, Governance and the Shaping of Urban Experience in Britain, 1817 – 1962. Palgrave Studies in Economic History . Palgrave, London. ISBN 9783030790189

Full content URL: https://www.springer.com/in/book/9783030790172

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Injurious Vistas: The Control of Outdoor Advertising, Governance and the Shaping of Urban Experience in Britain, 1817–1962
s a history of outdoor advertising control in Britain between early nineteenth century and beginning of the 1960s Serves as a means to examine how the understanding and governance of lived spaces developed over a century and a half Considers the development of primarily legislative and governmental approaches to controlling commercial signage
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Abstract

This book is a history of outdoor advertising control in Britain between the early-nineteenth century and the beginning of the 1960s. It considers the development of primarily legislative and governmental approaches to controlling commercial signage, billboards, posters and hoardings in rural and urban areas. This study of how the proliferation of outdoor advertising was dramatically curtailed serves as a means to examine how the understanding and governance of lived spaces developed over a century and a half. In the early-nineteenth century outdoor advertising was just another material nuisance to regimes of improvement, by the turn of the century it was reframed as a threat to architecture, rural beauty and codes of moral self-governance. In the twentieth century it disrupted visual amenity and destabilized the civilizing influence of modern planning. More than merely a history of a radical and largely overlooked change in the visual environment, this is the story of how the modern state saw and regulated the lived spaces of Britain.

Keywords:Urban History, Advertising, Posters, billboards, urban governance
Subjects:V Historical and Philosophical studies > V140 Modern History
V Historical and Philosophical studies > V310 Economic History
V Historical and Philosophical studies > V210 British History
Divisions:College of Arts > School of History & Heritage > School of History & Heritage (History)
ID Code:46510
Deposited On:07 Oct 2021 14:50

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