“A voice in the Dark”: Innovation in Rural and Agricultural Shows

Ardley, Barry and Bosworth, Gary (2021) “A voice in the Dark”: Innovation in Rural and Agricultural Shows. In: rural entrepreneurship conference, 15th -17th July, Swansea university.

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“A voice in the Dark”: Innovation in Rural and Agricultural Shows
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Abstract

During 2020, many rural Shows developed online events to maintain a presence among their
supporters. This paper develops a model of an e-eventscape to assess the most effective
means of translating the essence of an agriculture show into a virtual space. This is developed
through a single case study where both the innovation process and the final online event are
analysed

Keywords:rural, e-eventscape, entrepreneurship
Subjects:N Business and Administrative studies > N820 Event Management
Divisions:Lincoln International Business School
ID Code:45814
Deposited On:02 Aug 2021 11:42

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