Ardley, Barry and Bosworth, Gary
(2021)
“A voice in the Dark”: Innovation in Rural and Agricultural Shows.
In: rural entrepreneurship conference, 15th -17th July, Swansea university.
“A voice in the Dark”: Innovation in Rural and Agricultural Shows | Conference abstract | | ![[img]](/45814/1.hassmallThumbnailVersion/Abstract%20for%20rural%20conference%2021.pdf) [Download] |
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Abstract for rural conference 21.pdf
- Abstract
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Item Type: | Conference or Workshop contribution (Presentation) |
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Item Status: | Live Archive |
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Abstract
During 2020, many rural Shows developed online events to maintain a presence among their
supporters. This paper develops a model of an e-eventscape to assess the most effective
means of translating the essence of an agriculture show into a virtual space. This is developed
through a single case study where both the innovation process and the final online event are
analysed
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