Factors affecting Student Satisfaction and Performance Gap in relation to the model of Strategic Enrolment, Graduation and Articulation (SEGA): the case of Self-financing Higher Education in Hong Kong

Ng, Peggy, Mak, Connie, Wong, Phoebe and Chan, Jason (2014) Factors affecting Student Satisfaction and Performance Gap in relation to the model of Strategic Enrolment, Graduation and Articulation (SEGA): the case of Self-financing Higher Education in Hong Kong. The Public Administration and Policy, an Asia-Pacific Journal, 18 (1). pp. 27-47. ISSN 2517-679X

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Abstract

In respond to the 2001 Policy Address of the HKSAR Government, the
number of places for post-secondary graduates has increased drastically from
33% in 2001 to 66% in 2013; however, the children population decreased from
17% in 2001 to 12% in 2013. In order to face the foreseeable challenge of
surplus supply in self-financing tertiary education sector, understanding
tertiary students' expectation and satisfaction is important to education policy
makers as well as senior management in the course of developing quality
education strategies. This paper attempts to examine the performance gap of
self-financing institutions in Hong Kong by comparing the perceived
importance and satisfaction levels of students studying at sub-degree and
undergraduate degree levels with a focus on SEGA issues. The study also
identifies aspects that are more important in influencing student satisfaction in
relation to the SEGA model in the areas of "enrolment", "graduation" and
"articulation". It is found that the attributes of (1) articulation, (2) career
services, (3) financial aid (4) programme design and (5) academic advising
have strong impacts on students' perceived importance at both sub-degree and
degree levels. However, large performance gaps are concurrently found in
these five aspects, reflecting high student dissatisfaction in the important
SEGA attributes. The results suggest that specific strategies with reference to
the SEGA model should be adopted to improve the satisfaction level of
students on the influential attributes of their educational experiences.

Keywords:Student Satisfaction, articulation, performance gap, self-financing, Strategic Enrolment Management (SEM)
Subjects:L Social studies > L433 Education Policy
N Business and Administrative studies > N224 Management and Organisation of Education
Divisions:Lincoln International Business School
ID Code:45687
Deposited On:22 Jul 2021 15:25

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