Visitor Experience of the Hong Kong Trams as an Unconventional Attraction

Xu, Jing (Bill), Yan, Libo and Mak, Connie (2018) Visitor Experience of the Hong Kong Trams as an Unconventional Attraction. The International Journal of Tourism Research, 20 (5). pp. 605-612. ISSN 1099-2340

Visitor Experience of Hong Kong Tram.pdf
[img] PDF
Visitor Experience of Hong Kong Tram.pdf
Restricted to Repository staff only

Item Type:Article
Item Status:Live Archive


The unconventional attractions failed to receive enough attention in academia. Although generally excluded from the tourism authority's highlight attractions, unconventional attractions, such as the Hong Kong trams, are appealing to the inquisitive tourists. Employing a netnography method, this study reveals 6 themes embedded in visitor experience of the Hong Kong trams: entertainment experience, people watching, historical experience, slow tourism, unique mobility, and social interaction. This study further contributes to the literature by introducing a 2‐dimension framework that incorporates the above themes. Tourism authorities are suggested reconsidering their marketing priorities to reflect the importance of unconventional attractions.

Keywords:Tram, unconventional attractions, netnography
Subjects:N Business and Administrative studies > N800 Tourism, Transport and Travel
Divisions:Lincoln International Business School
ID Code:45683
Deposited On:22 Jul 2021 15:39

Repository Staff Only: item control page