Outlining a Typology of Steroid Suppliers Located on a Popular International Fitness and Bodybuilding Forum

Turnock, Luke A (2021) Outlining a Typology of Steroid Suppliers Located on a Popular International Fitness and Bodybuilding Forum. Kriminologisches Journal . ISSN 0341-1966

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Outlining a Typology of Steroid Suppliers Located on a Popular International Fitness and Bodybuilding Forum
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Abstract

In recent years, there has been a rise in image and performance enhancing drug (IPED) use. With understanding access and supply of drugs important to harm reduction, this article explores IPED supply on a ‘surface web’ fitness forum, outlining a typology of suppliers located in this space, through a digital ethnography drawing data from over 28,800 unique forum posts. Results explore the diversity of supply observed in this cultural space, examining supply along four axes, between open/closed; general/specialist; established/opportunistic; and finally between steroid ‘brewers’ manufacturing product, and ‘resellers’ of premade product. This typology informs understanding of how the ‘open’ yet culturally-embedded market structure of forums influences diverse norms of supply, which challenge traditional conceptions of illicit drug markets. The article also illustrates how culturally-embedded market structures in increasingly popular digital market spaces are influencing supply norms.

Keywords:IPED, Steroid, Enhancement drug, Digital markets, Social supply, Homemade drugs
Subjects:L Social studies > L430 Public Policy
L Social studies > L300 Sociology
L Social studies > L400 Social Policy
Divisions:College of Social Science > School of Social & Political Sciences
ID Code:45279
Deposited On:23 Jul 2021 08:49

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