Hingley, Martin (2005) Power to all our friends? Living with imbalance in supplier-retailer relationships. Industrial Marketing Management, 34 (8). pp. 848-858. ISSN 0019-8501
Full content URL: http://dx.doi.org/10.1016/j.indmarman.2005.03.008
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| Item Type: | Article |
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| Item Status: | Live Archive |
Abstract
The Relationship Marketing literature with its emphasis on trust, dyadic symmetry and mutuality is questioned during a study investigating the issue of power in business-to-business relationships relating to issue of supply chain relationships. Specific reference is made to power relationships in vertical food supply channels in the United Kingdom, where the majority of control lies in the hands of large multiple retailers
| Additional Information: | The Relationship Marketing literature with its emphasis on trust, dyadic symmetry and mutuality is questioned during a study investigating the issue of power in business-to-business relationships relating to issue of supply chain relationships. Specific reference is made to power relationships in vertical food supply channels in the United Kingdom, where the majority of control lies in the hands of large multiple retailers |
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| Keywords: | business to business, retailer relationships |
| Subjects: | N Business and Administrative studies > N100 Business studies N Business and Administrative studies > N240 Retail Management |
| Divisions: | Lincoln International Business School |
| ID Code: | 4392 |
| Deposited On: | 11 Apr 2011 16:51 |
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