Abstract

The gatekeepers to world sport continue to be men, supporting an environment which makes it complicated and difficult for women to enter and achieve sports leadership positions. Within a growth business sector supported by copious degree programmes globally, why is this the case? This paper reflects upon previous examinations of sports business management classroom experiences and aims to position gender equalities more widely as an institutional challenge. Exclusivities and inequalities are not bound by classroom walls but may permeate university space and culture more broadly. Strategies for social change and praxis are offered by way of tackling seen and unseen injustice(s) in educational practice. Five facets of gender justice (reflection, university ethos, communities, curriculum and language) are presented in the hope that educators can forge a pathway through to learning that tackles both the subtle and direct forms of inequalities. Universities are therefore encouraged to be gender responsible communities in the fight to catalyse educational, social and industry change.