Hardwick, Jialin and Ardley, Barry (2020) Virtual Technological Product Innovation and PGT (Post-graduate) Students' Marketing Project Experiences. In: eaching and Learning Conference 2019-20, Lincoln International Business School, University of Lincoln, 10th June 2020, Lincoln, UK.
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| Item Type: | Conference or Workshop contribution (Presentation) |
|---|---|
| Item Status: | Live Archive |
Abstract
This presentation reports on teaching excellence and student experiences in a successful PGT students involved project in market research and marketing strategies of innovation, working with an innovative company. It reflects on teaching and student experiences in virtual technological innovation and marketing functions by working with the industry, to develop students’ knowledge and skills, team working and critical thinking contributed to employability.
| Keywords: | Market research, Marketing Strategy, University Industry Engagement, Student Employability |
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| Subjects: | N Business and Administrative studies > N500 Marketing |
| Divisions: | Lincoln International Business School |
| ID Code: | 42852 |
| Deposited On: | 18 Dec 2020 10:56 |
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