Ardley, Barry, Taylor, Nick and Hardwick, Jialin (2020) Developing Entrepreneurial Competences through Entrepreneurial Marketing (EM). [Video]
Full content URL: https://www.youtube.com/watch?v=iNekWOxdJ70
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| Item Type: | Video |
|---|---|
| Item Status: | Live Archive |
Abstract
Critical competences are crucial to organisations, in particular to their marketing operations. This research joins in the important discussion on the ways by which enterprise marketing can be taught in the Higher Education sector, in whatever form or shape it takes.
| Keywords: | Entrepreneurial Marketing, Entrepreneurship, Marketing Education, Marketing Management |
|---|---|
| Subjects: | N Business and Administrative studies > N500 Marketing |
| Divisions: | Lincoln International Business School |
| Related URLs: | |
| ID Code: | 42849 |
| Deposited On: | 06 Nov 2020 14:13 |
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