Lindgreen, Adam, Hingley, Martin, Beverland, M., Jorgensen, J. K. and Nicholson, J. D. (2009) Implementing customer relationship strategy at Danfoss. In: Marketing: an introduction. Pearson Education Ltd, Harlow, Essex, UK, pp. 59-62. ISBN 9780273713951
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| Item Type: | Book Section |
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| Item Status: | Live Archive |
Abstract
Implementing customer relationship strategy at Danfoss
| Additional Information: | Implementing customer relationship strategy at Danfoss |
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| Keywords: | customer relationship, strategy |
| Subjects: | N Business and Administrative studies > N500 Marketing |
| Divisions: | Lincoln International Business School |
| ID Code: | 4276 |
| Deposited On: | 21 Mar 2011 15:47 |
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