Freitas de Paula, V., Hingley, Martin, Lago da Silva, A. and Piato, E. (2008) Supply network brand leadership: a multi-case study in England with food retailers and private label suppliers. In: 8th International Conference on Management in AgriFood Chains and Networks, 28th -30th May, 2008, Ede, The Netherlands.
Full content URL: http://www.regoverningmarkets.org/en/events/global...
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| Item Type: | Conference or Workshop contribution (Paper) |
|---|---|
| Item Status: | Live Archive |
Abstract
Supply network brand leadership: A multi-case study in England with food retailers and private label suppliers
| Additional Information: | Supply network brand leadership: A multi-case study in England with food retailers and private label suppliers |
|---|---|
| Keywords: | Branding, food, retailing |
| Subjects: | N Business and Administrative studies > N500 Marketing N Business and Administrative studies > N240 Retail Management D Veterinary Sciences, Agriculture and related subjects > D640 Food and Beverages for the Consumer |
| Divisions: | Lincoln International Business School |
| ID Code: | 4273 |
| Deposited On: | 22 Mar 2011 11:07 |
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