Lindgreen, Adam and Hingley, Martin (2008) Value analysis, creation, and delivery in food and agriculture business-to-business marketing and purchasing. British Food Journal, 110 (1). pp. 5-10. ISSN 0007-070X
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| Item Type: | Article |
|---|---|
| Item Status: | Live Archive |
Abstract
Value analysis, creation, and delivery in food and agriculture business-to-business marketing and purchasing
| Additional Information: | Value analysis, creation, and delivery in food and agriculture business-to-business marketing and purchasing |
|---|---|
| Keywords: | value, food, marketing, business-to-business |
| Subjects: | D Veterinary Sciences, Agriculture and related subjects > D600 Food and Beverage studies N Business and Administrative studies > N500 Marketing N Business and Administrative studies > N100 Business studies D Veterinary Sciences, Agriculture and related subjects > D400 Agriculture |
| Divisions: | Lincoln International Business School |
| ID Code: | 4257 |
| Deposited On: | 21 Mar 2011 15:21 |
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