Lago da Silva, A., Piato, E. L., Freitas de Paula, V. A. and Hingley, Martin (2011) Marcas proprias. In: Gestão de marcas próprias: novas dimensões para indústria, atacado e varejo. Atlas, Sao Paulo, Brazil, pp. 72-98. ISBN 9788522461257
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| Item Type: | Book Section |
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| Item Status: | Live Archive |
Abstract
Marcas Proprias
| Additional Information: | Marcas Proprias | ||||
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| Keywords: | Branding, retailing, Brazil, UK | ||||
| Subjects: | N Business and Administrative studies > N500 Marketing N Business and Administrative studies > N120 International Business studies | ||||
| Divisions: | Lincoln International Business School | ||||
| Relationships: |
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| ID Code: | 4242 | ||||
| Deposited On: | 18 Mar 2011 14:55 |
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