Hingley, Martin (2010) Business-to-business relationships in food supply chains. Lambert Academic Publishing, Saarbrücken, Germany. ISBN 9783838367460
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| Item Type: | Book or Monograph |
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| Item Status: | Live Archive |
Abstract
This book constitutes analysis of a collection of works published in international business and marketing journal papers, underpinning a review of the subject of Relationship Marketing (RM) in the context of business-to-business marketing exchange. Case material supporting this thesis contributes context for the study of business relationships from the viewpoint of stakeholders and their organisations engaged in partnered and network interaction.
| Additional Information: | This book constitutes analysis of a collection of works published in international business and marketing journal papers, underpinning a review of the subject of Relationship Marketing (RM) in the context of business-to-business marketing exchange. Case material supporting this thesis contributes context for the study of business relationships from the viewpoint of stakeholders and their organisations engaged in partnered and network interaction. |
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| Keywords: | business to business, relationships, food chains |
| Subjects: | D Veterinary Sciences, Agriculture and related subjects > D600 Food and Beverage studies N Business and Administrative studies > N530 Distribution N Business and Administrative studies > N500 Marketing |
| Divisions: | Lincoln International Business School |
| ID Code: | 4229 |
| Deposited On: | 18 Mar 2011 12:37 |
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