Storytelling as a Catalyst for Tourism Development

Els, Georgiana and Kitchen, Thomas (2020) Storytelling as a Catalyst for Tourism Development. In: ‘What’s Tourism got to do with it?’ Re-purposing Tourism: Engaging our Radical in Tourism Education, 7-10 June 2020, TEFI 11 Virtual Conference.

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Using storytelling, stakeholder theory and a community focused approach, the study aims at investigating a regional DMO formation and development through a framework which enables and encourages provincial co-creation. Through the archiving of stories induced by the co-creation process, the study’s objectives will point towards storytelling as a loudhailer for the uniqueness and identity of the East Lindsey region of Lincolnshire.

Telling the powerful and purposeful story of East Lindsey (which includes the Lincolnshire Wolds, An area of outstanding natural beauty, the Lincolnshire Coast, market towns and rural areas) through diverse narrative techniques such as oral storytelling and digital media, the research explores the co-creation of stories for tourism product development through a bottom-up approach by aiming at a common stakeholder strategy.

A qualitative approach is adopted to explore the use of stories and storytelling in the forming of a place in Lincolnshire by using semi-structured in-depths interviews for collecting data from various destination stakeholders from private, public and the voluntary sector. It is presumed that the data collected from respondents would vary considerably due to richness of personalities (Joseph Banks, Alfred Lord Tennyson), realms of history (the Pilgrims) and folklore (the Jolly Fisherman) and thus form an abundant catalogue of stories from the region.

Following the concept of purposeful tourism, the paper pursues to build a framework for destination formation and development based on commonalities of the place and an organic transformation for identity, regional proudness and sense of belonging which are key to the sustainability of the region.

Keywords:Storytelling, Narratives, Community, Folklore, Perceptions, Co-creation, tourism development, purposeful tourism
Subjects:N Business and Administrative studies > N800 Tourism, Transport and Travel
N Business and Administrative studies > N830 UK Tourism
Divisions:Lincoln International Business School
ID Code:41308
Deposited On:13 Jul 2020 10:47

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