Abstract

Nudging people towards positive behaviour change is an important issue recognised by academia, individuals, and even governments. Although much research has been published in this area, little has focused on non-domestic environments such as the workplace. It is widely reported that changing individual behaviour of employees can make a significant contribution to such reductions. This position paper focuses on the unique aspects that make nudging consumption behaviour in third-party environments like the workplace a very different problem to that of nudging in people’s domestic and private lives. Several studies are discussed to provide context as well as evidence towards our position.