Ardley, Barry, Taylor, Nick and Hardwick, Jialin (2020) Developing Entrepreneurial Marketing Competencies (Chapter 25). In: Entrepreneurship Marketing. Routledge, London. ISBN 9781138585232
Full content URL: https://doi.org/10.4324/9780429505461
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EM education BkChtr BA NT JH.docx - Whole Document 48kB |
| Item Type: | Book Section |
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| Item Status: | Live Archive |
Abstract
After the reading this chapter you will be able to:
Understand the importance of educating tomorrow’s entrepreneurial marketers today;
Recognise that students need to undergo a clearly defined learning journey in order to become future successful entrepreneurial marketers;
Appreciate the components of a learning journey incorporating the necessary features leading to effective entrepreneurial marketing action in individual students;
Assess and analyse the nature of the various knowledge elements and competencies that can lead to the development of an entrepreneurial identity in students.
| Keywords: | marketing, entrepreneurial, competencies, Learning |
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| Subjects: | N Business and Administrative studies > N500 Marketing |
| Divisions: | Lincoln International Business School |
| ID Code: | 40630 |
| Deposited On: | 07 May 2020 09:41 |
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