Exploring producers' motivations and challenges within a farmers' market

Michel-Villarreal, Rosario, Vilalta-perdomo, Eliseo Luis and Hingley, Martin (2020) Exploring producers' motivations and challenges within a farmers' market. British Food Journal . ISSN 0007-070X

Full content URL: https://doi.org/10.1108/BFJ-09-2019-0731

Exploring producers' motivations and challenges within a farmers' market
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Item Type:Article
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The purpose of this study is to explore food producers' motivations and challenges whilst participating in short food supply chains (SFSCs). This paper compares findings with previous literature and investigates the topic in the context of producers' motivations.

The paper includes a literature review concerning producers' motivations to engage in SFSCs. A case study was designed to investigate motivations underlying producers' engagement in SFSCs, as well as the challenges that they face. Semi-structured interviews were conducted in a farmers' market located in Mexico. Thematic analysis is used to identify the principal issues for producers'. Propositions based on findings are presented.

Findings suggest that small, large, part-time and full-time producers are willing to engage with farmers' markets for diverse primary economic and non-economic motivations. Individual and collective challenges were also identified.

This research helps to explain producers' motivations and challenges within SFSCs in an under-researched context, namely a focus on producers' and in the Global South.

Keywords:Short food supply chains, Farmers markets, Challenges, Mexico, Farmers economic and non-economic motivations
Subjects:N Business and Administrative studies > N100 Business studies
Divisions:Lincoln International Business School
ID Code:40515
Deposited On:16 Apr 2020 13:33

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