Green product development and performance of Brazilian firms: Measuring the role of human and technical aspects

Jabbour, C.J.C., Jugend, D., Lopes de Sousa Jabbour, A.B. , Gunasekaran, A. and Latan, H. (2015) Green product development and performance of Brazilian firms: Measuring the role of human and technical aspects. Journal of Cleaner Production, 87 (1). pp. 442-451. ISSN 0959-6526

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The goal of this study is to present and test a conceptual framework that describes the technical aspects (TA), human/organizational aspects (HOA) of the adoption of green product development (GPD) practices and the effect of these practices on firms' environmental (EP), operational (OP) and market performance (MP). To this end, after reviewing the literature on these themes, a conceptual framework with 5 hypotheses is proposed. These hypotheses were tested on 62 Brazilian companies through structural equation modeling using SmartPLS 2.0M3. The main results of this study are as follows: (a) in general, the proposed framework obtained adequate goodness of fit statistics (GoF); (b) technological factors are shown to have an influence on the adoption of GPD practices, and those practices are related to company EP, OP and MP, thus confirming 4 hypotheses of the study; and (c) one of the study's hypotheses is not validated, indicating that the relationship of human/organizational aspects to GPD must be further analyzed. This work extends the literature because: (a) the conceptual framework tested in this study establishes several concepts that have been only partially tested in the previous literature; (b) this work presents evidence about Brazil, where the themes addressed herein have not been yet been thoroughly investigated; and (c) the non-validation of the hypothesis regarding the relationship between human/ organizational aspects with respect to the adoption of product-related environmental practices requires attention. © 2014 Elsevier Ltd. All rights reserved.

Additional Information:cited By 83
Keywords:Environmental management, Product development, Sustainable development, Environmental practices, Goodness-of-fit statistics, Green product development, Performance, Structural equation modeling, Sustainable operations, Sustainable product development, Technological aspects, Human resource management
Divisions:Lincoln International Business School
ID Code:39754
Deposited On:21 Jan 2020 11:20

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